Bedfolk

Bedfolk is a premium DTC bedding brand on a mission to help people wind down well – offering a curated range of comfort essentials that set a new standard for quality, at a price that doesn’t break the bank.

Bedfolk

brand facts

  • Nick and Jo are the husband and wife founding team of Bedfolk, based in Cheltenham.
  • The couple decided to launch in 2013, after shopping for their first home together. They were bewildered by the huge selection and wanted soft and cosy products that made people feel comfortable, rather than overwhelmed. They set out to make a collection of nighttime essentials.
  • Animal welfare is highly important for the brand. The manufacturing partner is based in the UK and is a member of the European Down and Feather Association. Their natural fills are either a responsibly sourced by-product of the food industry (in the case of the 100% Down products) or made from 100% recycled down (in the case of the Recycled Down products).
  • Their vision is to become the UK’s leading bedding and comfortable home essentials brand, with the products being at an accessible price, of premium quality and responsibly made.

Brand categories

  • seed
  • home & leisure
  • UK
  • current

Our journey with Bedfolk

True investsed £1m in Bedfolk in 2021. We backed Bedfolk because we believe that its D2C model, passionate founding team and premium product range make it a standout business.

brand updates

News

Best linen bedding as named by Evening Standard

Bedfolk's Linen Bedset named 'the best' by London's The Evening Standard.

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News

Behind the design of Bedfolk's new duvet and pillows.

When it comes to creating the ultimate cloud-like bed, there are two essentials: super soft and natural bed linen, and fluffy duvets and pillows. Having nailed the former, Bedfolk started developing the latter, and is so excited to launch its Duvet and Pillow collection.

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