Hullabalook
Hullabalook is a software scale-up powering product discovery experiences for e-commerce retailers. Using their award-winning full-stack platform, they can rapidly develop personalised & dynamic storefront experiences that allow shoppers to find the products they want to buy quicker and easier.
brand facts
- The brand vision is to make the shopping experience better for customers, by working with retailers to build better storefront technology. Hullabalook makes retailer’s products more visible and shows them in context.
- Hullabalook powers product discovery experiences around the world, across many continents.
- Bryony Elliot and Barny Darby founded Hullabalook in 2016. They previously worked together at BAE Systems, and as self-confessed geeks, they are on a mission to reinvent retail and build technology that anyone, anywhere can use and enjoy.
Brand categories
- venture capital
- technology
- UK & international
- current
Our journey with Hullabalook
We made an initial investment in Hullabalook in 2016. The business grew from True's innovation hub in Victoria and has worked with a number of other businesses within True's network including John Lewis & Partners, and COAT paint.
brand updates
News
Hullabalook raises $8.2m in Series A funding round
Hullabalook, a B2B software company whose technology platform transforms the way retailers build ecommerce sites, has raised $8.2m led by Nauta Capital, and supported by existing investors Conviction VC and Passion Capital.
News
COAT Paints hails 'game changer' Hullabalook tech
Hullabalook and COAT Paints have announced a partnership that aims to simplify the paint buying journey. Using Hullabalook’s technology, Colour Visualiser lets shoppers explore different paint colour combinations and instantly visualise them on their own walls.