True backed NearSt as part of its accelerator programme in 2016. Consumer behaviour has shifted towards supporting local since our original partnership and we have since participated in NearSt's funding round in 2021.
With total funding at £5m, NearSt is poised to help take local shops on the highstreet digital.
In 2019, tourism brought in over £187.4 million to Selby, with over 2.4 million tourism day trips to the Selby District. Having successfully used Google Shopping Ads, Richard and Sam knew that they still had to find a way to attract the numerous new customers coming into the local area each day to help drive in-store traffic.