True first invested in Planera in 2021. Its technology has the potential to divert tonnes of waste from landfill, something we care deeply about.
Founders Olivia Ahn (a doctor) and Aaron Koshy (an engineer), were frustrated both with companies forcing the responsibility of waste onto consumers, and the low performance, expense and inconvenience of sustainable products. This led them to create Planera.
Dr Olivia Ahn discusses the current approach to sustainability, that often forces consumers to compromise on product performance, cost or convenience. Corporates have found that with the growing market demand for sustainable alternatives, they are made to compromise on margins and product features.