Eva Peteriova

Analyst, Innovation

“Eva is someone who is always offering a helping hand, in both personal and work-related matters, no matter how much work she has on her plate. Her positive attitude is always lifting team morale.” — Owen Eddershaw

Eva Peteriova


Eva moved to the UK on her own at 16 to pursue a good education. Living with diverse host families gave her a unique global perspective and rich cultural intelligence — which became invaluable when identifying multinational opportunities for clients such as Uber or H&M during her internship at C Space. Eva joined True just after graduating from Durham University, and has been with us ever since.

meet Eva

Why did you choose True?

Whilst the firm’s unique business model and focus on consumer and retail innovation were major pulling factors, the ultimate reason I chose True was the emphasis on responsible business. I devoted several academic projects to the areas of CSR and ESG which has inspired me to promote positive social and environmental change in my career.

How would you describe your job to a five-year-old?

As a recent joiner, I’m still kind of hoping someone will do that for me.

What do you love most — and least — about your job?

I love how knowledgeable everyone is but think this is also what I dislike the most!

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

Pioneering the preventative skincare industry, Atolla utilises AI and leverages consumer data to formulate personalised skincare solutions.

Which person or people helped shape and inspire who you are today?

My mother for teaching me English from a very young age and showing me that there are greater things across the pond.

True stories featuring Eva


Events, Reimagined

This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.

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Walgreens launches search for innovation through new collaboration with True

Walgreens, America’s best-loved pharmacy, health and beauty company, today announced two innovation challenges in collaboration with True, as part of its ongoing mission to offer the best variety of accessible omnichannel services and products for its customer-base.

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relevant people

Robyn Wilson

Analyst, Innovation

“Robyn is a pleasure to work with, and is an effective team member regardless of the task at hand. She will approach each problem calmly and with a smile. She’s also the life of the party … just wait till you hear her on the mic at 5am!’

Robyn Wilson