Jasmine Choice


Anything Office, Jasmine’s your girl – she’s so lovely and so happy to get stuck in with anything. We may not see so much of her when she’s running around the office, but the faith is there ensuring everything runs smoothly. — Romilly Forbes

Jasmine Choice


Jasmine is an English graduate from Nottingham. Her extensive front-of-house experience, including preparing stylish avocado dishes in Amsterdam, creating cocktails and making coffee in a variety of independent cafes, aligns with her passion for building strong relationships with colleagues and partners. Jasmine describes herself as ‘an exuberant individual that thrives in social settings’ so we are very lucky to have her as our host in True House.

meet Jasmine

Why did you choose True?

I chose True because throughout the interview process they were interested in my identity as an individual and how that could contribute to the business and the team.

How would you describe your job to a five-year-old?

My job is to welcome members to our lovely office, build strong relationships and ensure the smooth running of the building to generate the best possible experience for everyone.

What do you love most — and least — about your job?

I love having the opportunity to meet such a variety of interesting people on a daily basis but it can be tricky juggling everything at once in a busy office – there is only one of me!

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

Spotify – I couldn’t live without it.

Which person or people helped shape and inspire who you are today?

My Mum, hands down. She has taught me everything I know and I wouldn’t have it any other way!

true cv

Jasmine’s expertise at True:

Jasmine is the personification of True House.

True stories featuring Jasmine


Walgreens launches search for innovation through new collaboration with True

Walgreens, America’s best-loved pharmacy, health and beauty company, today announced two innovation challenges in collaboration with True, as part of its ongoing mission to offer the best variety of accessible omnichannel services and products for its customer-base.

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Q-Commerce: our quick takeaways on a rapidly evolving sector

Not a day seems to go by that a New ‘Quick’ grocery operator doesn't raise funds - launching in a new country or forming a new partnership. In just the past few weeks Berlin-based Gorillas has raised $1bn, and launched a partnership with Tesco.

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Events, Reimagined

This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.

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relevant people

Serena McCutcheon

Head of People and Operations

“Serena is a fantastic team member to work with, and as a leader at True enables our people to perform at their best.”

Serena McCutcheon