Jasmine Choice


Anything Office, Jasmine’s your girl – she’s so lovely and so happy to get stuck in with anything. We may not see so much of her when she’s running around the office, but the faith is there ensuring everything runs smoothly. — Romilly Forbes

Jasmine Choice


Jasmine is an English graduate from Nottingham. Her extensive front-of-house experience, including preparing stylish avocado dishes in Amsterdam, creating cocktails and making coffee in a variety of independent cafes, aligns with her passion for building strong relationships with colleagues and partners. Jasmine describes herself as ‘an exuberant individual that thrives in social settings’ so we are very lucky to have her as our host in True House.

meet Jasmine

Why did you choose True?

I chose True because throughout the interview process they were consistently interested in my identity as an individual and how my unique character would contribute to the business and the team. As a company, they care about passion and drive, wanting to curate a team of like-minded people that have the ability to become assets to a constantly evolving, successful business.

How would you describe your job to a five-year-old?

My job is to welcome members to our lovely office, build strong relationships and ensure the smooth running of the building to generate the best possible experience for everyone.

What do you love most — and least — about your job?

I love the fast-paced diversity of this role and the opportunity to meet and greet a variety of people on a daily basis. A challenging aspect of my job is ensuring that there is a consistently high quality of service and experience for the community when issues arise — as there is only one of me!

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

I am a coffee lover and therefore would usually spend a lot on hot drinks, particularly during winter. The Pret A Manger subscription is perfect for those always on the go and with the variety of drinks included, there is always something to satisfy your needs. This reimagined subscription model for a coffee company generates a regular income and loyalty towards their brand, whilst keeping customers happy knowing they have a quick and easy option of up to five drinks per day!

Which person or people helped shape and inspire who you are today?

My Mum has always encouraged me to believe in myself and go after my dreams. Her compassionate and inspiring nature has given me the mindset that anything is possible with hard work and determination!

true cv

Jasmine’s expertise at True:

Jasmine is the personification of True House.

True stories featuring Jasmine


Walgreens launches search for innovation through new collaboration with True

Walgreens, America’s best-loved pharmacy, health and beauty company, today announced two innovation challenges in collaboration with True, as part of its ongoing mission to offer the best variety of accessible omnichannel services and products for its customer-base.

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Q-Commerce: our quick takeaways on a rapidly evolving sector

Not a day seems to go by that a New ‘Quick’ grocery operator doesn't raise funds - launching in a new country or forming a new partnership. In just the past few weeks Berlin-based Gorillas has raised $1bn, and launched a partnership with Tesco.

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Events, Reimagined

This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.

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relevant people

Poppy Ritchie

Senior Executive Assistant & Community Manager

“Poppy is first-class — I feel respected, listened to, and most importantly supported when I work with her. She has everybody‘s best interests at heart.”

Poppy Ritchie

Serena McCutcheon

Head of People and Operations

“Serena is a fantastic team member to work with, and as a leader at True enables our people to perform at their best.”

Serena McCutcheon