Natasha Asher-Relf

Marketing & Communications Manager

“Tash is built with the loveliest of bones. She’s a real doer, with grit, gusto and grace.” — Poppy Ritchie

Natasha Asher-Relf


Originally from Yorkshire, Tash has a background in PR following a stint as a financial journalist. Her previous role included running the UK PR and launch events for all of LG’s latest tech. Tash runs the communications at True; she ensures that everyone in our community is connected and up to date with all of our news.

meet Natasha

Why did you choose True?

I chose True because I believe in making traditional retail relevant. As a consumer, I felt that working for a business that grows the most relevant and exciting brands, in a better way, would never become boring.

How would you describe your job to a five-year-old?

I’m a writer and a storyteller: I share exciting news about brands and people’s jobs.

What do you love most — and least — about your job?

I love it when we get feedback on events the community has enjoyed attending, or newsletters they’ve found interesting to read. I least like doing budgets.

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

Airbnb. I think their mission to ‘open up communities to make anyone feel they belong’ resonates strongly with my own feelings towards cultures, travel and inclusivity. I really enjoy travelling and have met some fascinating hosts and people through Airbnb.

Which person or people helped shape and inspire who you are today?

I’m a family person through and through and I take inspiration and lessons from those closest to me.

true cv

Natasha’s expertise at True:

Tash has had a high level of involvement across all of True’s events from Networking Evenings, through to Charity Cycle rides and everything in between. The rebrand project of 2021 has been her biggest work project to date.

True stories featuring Natasha


True’s annual network evening 2019

True's annual network evening returned in October 2019, bringing together 250 senior executives from across the retail, consumer, technology and finance sectors to talk change and progress – helped along by talks, drinks, experiential zones, good food and music.

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True cycle challenge 2018

In 2018, True hosted its inaugural Cycle Challenge in Mallorca – helping to bring the annual fundraising total for our charitable partner Tommy's to more than £125,000.

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relevant people

Poppy Ritchie

Senior Executive Assistant & Community Manager

“Poppy is first-class — I feel respected, listened to, and most importantly supported when I work with her. She has everybody‘s best interests at heart.”

Poppy Ritchie

Ella d'Amato

Managing Director, Investment and CMO

“Ella is super smart, hugely experienced, incredibly energetic and completely down to earth — everything she has achieved she has earned through hard work and determination, which I love. Oh, and she talks. A lot.”

Ella d'Amato