Poppy Ritchie

Senior Executive Assistant & Community Manager

“Poppy is first-class — I feel respected, listened to, and most importantly supported when I work with her. She has everybody‘s best interests at heart.” — Flora Cowie

Poppy Ritchie


Born and raised in West Sussex, Poppy’s a country girl at heart and grew up playing sports (very) competitively. As her knees declined, she swapped the court for London’s playground and has had a colourful career ever since. She’s worked in construction, supported small businesses at notonthehighstreet and, prior to True, was at Ann Summers.

meet Poppy

Why did you choose True?

True is wildly ambitious, and doing things differently from other firms out there. I just had to be part of it.

How would you describe your job to a five-year-old?

I juggle, spin plates and work magic to make the impossible, possible. It’s a bit like the circus but without the clowns!

What do you love most — and least — about your job?

I love that no day is the same. At True I can add heaps of value across the business and to our community too — the very busy diaries keep me on my toes!

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

Dyson — who knew a vacuum could be sexy?!

Which person or people helped shape and inspire who you are today?

I’ve been very lucky to have met so many inspirational and influential people, but if I have to choose one, it would be Mum. She has always taught me to work hard and be kind to people.

true cv

Poppy’s expertise at True:

Poppy is the lifeblood of the community, helping to bring it together through our events and True House. She also provides seamless support to our Executive Chair and Portfolio MD as their Senior EA.

True stories featuring Poppy


Events, Reimagined

This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.

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Ella d'Amato joins True as Investment MD and CMO

Hiring in experts from across the consumer industry supports our mission to reimagine the investment industry. That was one of many reasons for hiring Ella d'Amato, former CCO and CMO of Not on the High Street as True's new Investment MD and CMO.

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