Sheetal Parmar

HR Manager

"Sheetal is fierce yet fair... she helps us to turn HR on its head, in a refreshing way. Without question, she is a real team player and is always there to offer a helping hand." — Serena

Sheetal Parmar


Passionate about People, Sheetal looks after True's greatest asset - the team. Joining True from PRESTAT chocolates Sheetal made a great impression her first week by bringing some chocolates in with her.

meet Sheetal

Why did you choose True?

Because the values and purpose of True closely align with my own and I knew that would mean I’d be happy working here. Honestly, who doesn’t want to work for a company trying to break the mould and do things better?

How would you describe your job to a five-year old?

My job is to keep all the people working happy and treated equally so that they’re happier doing their jobs and so the company makes lots of money.

What do you love most and least about your job?

I love that I can have a direct impact on making people’s experience of a company a happier one. I least like that people think HR is the company police ☹. I’m human too! I like to have fun just as much as the next person does.

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

B Corp! It’s so true that many companies say they treat people fairly and are “doing good” as well as being sustainable, but for all this time no one has been checking it’s true and so it’s easy to just say it’s the case when it’s not. B Corp is well needed to improve business behaviour.

Which person or people helped shape and inspire who you are today?

I can’t think of one specific person; all the lovely people in my life have equally had an impact on the person I am today.