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Events, Reimagined https://www.true.global/stories/reimagining-our-brand monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953374268-W61TB3SW8GHWVBVO2VVP/true-global-12th-october-215.jpg Stories - Reimagining our brand https://www.true.global/stories/true-raises-40m-to-invest-in-breakthrough-consumer-brands monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953376781-5GAQ6DU3V0NPCXVSVRPN/collage-image.jpg Stories - True raises £40m to invest in breakthrough consumer brands at first close of seed fund https://www.true.global/stories/true-takes-d2c-clean-energy-drink-sneak-to-next-level- monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953377079-FKCGW5CIHTVOV8TZQ0SY/investment_story_2.jpg Stories - True takes D2C clean energy drink Sneak to next level https://www.true.global/stories/ella-d-amato-joins-true-as-investment-md-and-cmo monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953377367-9WEYVBYP7XBNU4ZPP8E1/true-global-12th-october-145.jpg Stories - Ella d'Amato joins True as Investment MD and CMO https://www.true.global/stories/true-exits-spirable-after-hugely-fruitful-partnership- monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953377577-NFT445KWTTCJN680IQXF/spirable-2.png Stories - True exits Spirable after a thrilling, and hugely fruitful, partnership https://www.true.global/stories/true-invests-in-brawn monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953377767-VU17M9I80D2QVJ7BE6KO/0005-2x.png Stories - True invests in Brawn https://www.true.global/stories/true-makes-seed-investment-in-huboo monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953378367-GTFJCDOLLZLUIXAPY0NE/huboo-image.jpg Stories - True makes seed investment in Huboo https://www.true.global/stories/the-post-covid-consumer-bounce-back-britain monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953379168-3D2V2X1PC5X1A08IX5QI/retail-shopping-facemask.jpg Stories - The Post-Covid Consumer: Bounce-back Britain https://www.true.global/stories/nurturing-mental-health-why-we-continue-to-support-unmind monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953380171-EGPUSMCN17X47PKLDT2B/platform-visuals-_-unmind-_-3.png Stories - Nurturing mental health - why we continue to support Unmind https://www.true.global/stories/backing-the-disruptors-trues-investment-into-the-men-s-make-up-market monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953380680-MJBBHM9XNNOMW0GKV5UE/concealerv2.png Stories - Backing the disruptors - True's investment into the men's make-up market https://www.true.global/stories/true-talks-rich-anson-meets-dr-nick-taylor- monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953380981-LFVJ0JW17G8LCALEHP14/nick-taylor-_-unmind-ceo-_-2.jpg Stories - True Talks: Rich Anson meets ... 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True Leads Consumer & Retail Trade Mission to New York https://www.true.global/stories/marks-spencer-selects-true-to-drive-digital-innovation-agenda monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953388867-7182OIPV7PCDGLFD3LYG/bluewater-2-full-line-zoomed-2.jpg Stories - Marks & Spencer selects True to drive digital innovation agenda https://www.true.global/stories/true-bolsters-investment-in-maude-as-part-of-5-8m-series-a-funding monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953390279-0H3YDFDLQ7K8D17LCT94/image-cropped.jpg Stories - True Bolsters Investment in maude, as part of $5.8M Series A Funding https://www.true.global/stories/true-to-fuel-retail-innovation-at-shell monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953390680-413MMOTWQI67N3LZ93O0/shell-station.jpg Stories - True to fuel retail innovation at Shell https://www.true.global/stories/true-invests-in-modern-intimacy-brand-maude- monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953390979-799CAKO70OT5A8P1GO4S/maude_bath-body_12.jpg Stories - 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hush appoints Susanne Given as chair https://www.true.global/stories/investing-for-growth-in-a-changing-world monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953395880-XIHU3B6D5TVV6OIY9B5N/depop-etsy.jpg Stories - Investing for Growth in a Changing World https://www.true.global/stories/true-talks-rich-meets-giles-humphries-mindful-chef monthly 0.5 2026-09-22 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953396078-AGLF708H5VXQX1G5KPGX/mindful-chef.jpg Stories - True Talks: Rich meets ... 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https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953398679-IAI3VFGYT0BIDPWEOKVH/elkstone_dining_038.jpg Stories - The Cotswold Company announces Ralph Tucker as CEO https://www.true.global/stories/taking-sneak-to-the-next-level-why-we-invested-in-sneak- monthly 0.5 2026-09-12 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953400267-SNXC3BYMG6VK0LQYIB5H/sneak-merch.jpg Stories - Taking Sneak to the next level: why we invested in Sneak https://www.true.global/stories/new-technologies-are-turning-good-payment-experiences-into-a-competitive-advantage monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953400883-R4W7AXCCBS4J2C5WPUB1/mailbox-v3-low-mobile-payment.jpg Stories - ‘New technologies are turning good payment experiences into a competitive advantage’ https://www.true.global/stories/former-oka-cco-appointed-as-the-new-ceo-of-the-frugi-group monthly 0.5 2026-09-12 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953401782-5J5JMSWQ67CNNKOP19Y6/sarah-clark-2.jpg Stories - Former OKA CCO appointed as the new CEO of The Frugi Group https://www.true.global/stories/true-rewarded-with-b-corp-certification- monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953402067-Y8ILO2D81PUKM8OVGR9H/true-global-12th-october-215.jpg Stories - True's mission to put people and planet before profit is rewarded with B Corp certification https://www.true.global/stories/true-launches-third-pe-fund-a-huge-milestone-in-our-journey-to-reimagine-pe- monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/699dcc369b4fb31d0035d245/1771953402467-YGX3SP33QT7XHYCZSAJ3/portfolio-header.jpg Stories - True launches third PE fund: a huge milestone in our journey to reimagine PE. https://www.true.global/stories/walgreens-launches-search-for-innovation-through-new-collaboration-with-true monthly 0.5 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