Hush: A contemporary British premium womenswear and lifestyle brand, blending laid-back style with effortless ease.
About
Hush was founded in 2003 by Mandy Watkins, inspired by her laid-back Aussie roots and the energy of her adopted hometown, London. It launched as a small collection of pyjamas and loungewear before growing into a full ready-to-wear and lifestyle brand. Hush sells through its own website, retail partnerships including John Lewis, Next and M&S, and its growing own showroom portfolio.
Our journey with Hush:
True invested in 2020, partnering with founders Mandy Watkins and Rupert Youngman to support the brand's next phase of growth, after building a relationship over several years. During our investment, we've supported the founder transition by bringing in an experienced leadership team, including chairman Philip Mountford, former CEO of Moss Bros and Hunkemöller. We've also supported channel growth, including the launch into Next and M&S, and the roll-out of showrooms across the UK.
Brand Facts
Founded in 2003 by Mandy Watkins, launching with a collection of pyjamas and loungewear
Sold through multi-retail partnerships including John Lewis, M&S and Next
Certified B Corp since 2024
Leadership team brings a combined 100+ years of UK and international retail experience
True Stories…
Hush has appointed Philip Mountford, former CEO of Hunkemöller and Moss, as its new chairman. With over 40 years of executive retail experience, including his role as Managing Director at Versace and a 15-year tenure as CEO of Hunkemöller, Mountford brings valuable expertise. His appointment follows a successful brand relaunch and strengthens Hush’s leadership as it pursues growth in the UK and internationally.