Private Equity investments up to £150m
Our Private Equity Investment Thesis
We invest across the retail, consumer and technology ecosystem including B2C, B2B and B2B2C.
Why us?
Beyond providing capital, we actively support our portfolio with strategic tech adoption, operational best practice, and cross-network collaboration.
We typically deploy £10m to £50m of equity (with flexibility up to £150m+) for majority or significant minority stakes. We target B2C, B2B, and B2B2C companies across retail, consumer, leisure, and technology throughout the UK, Western and Northern Europe. While we focus on profitable operations, we also back fundamentally sound businesses requiring operational turnaround or balance sheet restructuring.
Case study
The Cotswold Company
True invested in The Cotswold Company in 2016 and has transformed the business from a transactional retailer into a premium, truly omni-channel "whole of home" proposition producing timeless, made-to-last furniture and successfully expanding into upholstery, accessories and a more modern aesthetic.
-
Since investing in The Cotswold Company in 2016, we have worked closely with management to transform a little-known bedroom furniture retailer into one of the UK's most recognised "whole of home" brands.
The initial phase of investment focused on building brand awareness and broadening the product range beyond its core bedroom heritage into living, dining, upholstery and accessories - establishing The Cotswold Company as a genuine whole-of-home destination.
Alongside this, we strengthened the leadership team with the appointment of a new CEO and senior management team, bringing the experience needed to scale the business through its next phase of growth.
This has been matched by a step-change in the way customers can shop the brand: from just two showrooms at the time of investment, the estate has grown to >20 showrooms (and counting), complemented by a growing concessions footprint and multi-retailer partnerships - building a true omni-channel proposition that meets customers wherever they choose to shop.
-
Management's focus on the brand's customer-led proposition is reflected in a consistent "Excellent" Trustpilot rating and a market-leading NPS score
Revenue has grown ~4x and EBITDA ~8x since acquisition, representing a c.15% revenue CAGR over ten years - growth that has supported the creation of >250 jobs. This reflects strong and consistent organic growth, built on a sustainable, capital-efficient model – achieved without any use of financial leverage.
With significant UK whitespace remaining and a clear medium-term growth roadmap, this foundation underpins our continued confidence in the business.
Our approach remains focused on patient capital, and we remain fully committed to the long-term development of The Cotswold Company and its continued trajectory as one of the UK's leading home furnishings brands.
Our portfolio
-

The Cotswold Company
Home & Furniture, UK, Current
A premium, omni-channel home furnishings brand producing made-to-last furniture.
-

German Doner Kebab
Hospitality, International, Current
A fast-growing restaurant brand inspired by Berlin's kebab scene, redefining the kebab experience.
-

Apparel Brands Limited
Clothing & Apparel, UK, Current
A Manchester-based brand house owning and licensing fashion IP across menswear, womenswear and kids.
-

Zwift
Sport & Fitness, International, Current
An at-home training platform that connects cyclists around the world.
-

Ribble
Sport & Fitness, UK, Current
A premium performance bike brand, selling award-winning bikes and e-bikes online and through showrooms.
-

Represent
Clothing & Apparel, UK, Current
A UK-based luxury and performance sportswear brand blending contemporary style with premium craftsmanship.
-

Hush
Clothing & Apparel, UK, Current
A contemporary British premium womenswear and lifestyle brand, blending laid-back style with effortless ease.
-

Sneak
Food & Beverage, UK, Current
A leading challenger in the huge energy drink market, with roots in DTC but a fast-growing grocery retail presence.
-

Soulfresh
Food & Beverage, International, Current
A healthy food and beverage business bringing more exciting and nutritious products to shelves.
Our people
Meet the team