Private Equity investments up to £150m

Our Private Equity Investment Thesis

We invest across the retail, consumer and technology ecosystem including B2C, B2B and B2B2C.

Why us?

Beyond providing capital, we actively support our portfolio with strategic tech adoption, operational best practice, and cross-network collaboration.

We typically deploy £10m to £50m of equity (with flexibility up to £150m+) for majority or significant minority stakes. We target B2C, B2B, and B2B2C companies across retail, consumer, leisure, and technology throughout the UK, Western and Northern Europe. While we focus on profitable operations, we also back fundamentally sound businesses requiring operational turnaround or balance sheet restructuring.

Case study

The Cotswold Company

True invested in The Cotswold Company in 2016 and has transformed the business from a transactional retailer into a premium, truly omni-channel "whole of home" proposition producing timeless, made-to-last furniture and successfully expanding into upholstery, accessories and a more modern aesthetic.

 
 

Our portfolio


  • The Cotswold Company

    The Cotswold Company

    Home & Furniture, UK, Current

    A premium, omni-channel home furnishings brand producing made-to-last furniture.

  • German Doner Kebab

    German Doner Kebab

    Hospitality, International, Current

    A fast-growing restaurant brand inspired by Berlin's kebab scene, redefining the kebab experience.

  • Apparel Brands Limited

    Apparel Brands Limited

    Clothing & Apparel, UK, Current

    A Manchester-based brand house owning and licensing fashion IP across menswear, womenswear and kids.

  • Zwift

    Zwift

    Sport & Fitness, International, Current

    An at-home training platform that connects cyclists around the world.

  • Ribble

    Ribble

    Sport & Fitness, UK, Current

    A premium performance bike brand, selling award-winning bikes and e-bikes online and through showrooms.

  • Represent

    Represent

    Clothing & Apparel, UK, Current

    A UK-based luxury and performance sportswear brand blending contemporary style with premium craftsmanship.

  • Hush

    Hush

    Clothing & Apparel, UK, Current

    A contemporary British premium womenswear and lifestyle brand, blending laid-back style with effortless ease.

  • Sneak

    Sneak

    Food & Beverage, UK, Current

    A leading challenger in the huge energy drink market, with roots in DTC but a fast-growing grocery retail presence.

  • Soulfresh

    Soulfresh

    Food & Beverage, International, Current

    A healthy food and beverage business bringing more exciting and nutritious products to shelves.

Our people

Meet the team

Four diverse adults standing together with arms crossed, smiling, in casual attire, in front of a plain background.