Hello, we’re True. We’re reimagining business through innovation and investment.

We come with a new perspective and a pioneering spirit. We’re ambitious; our goals surpass profit. We aspire to the kind of success in which everyone becomes a winner: the consumer, the company, the people and the planet. This is the future of business and we’ll all profit from it.

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A unique model for investing, innovating & growing

We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change. How? By setting up collaborations between the giants and innovators of the consumer and tech industry, supporting startups and creating knowledge sharing and innovation wherever there’s an opportunity.

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Meet the changemakers

Our people are passionate about better business. Our deliberately diverse team works toward one goal: unprecedented commercial success, built the right way.

our people

The culture and people are the best thing about True. I always think about how lucky I am to have been able to start my career at True with people who genuinely care about my personal and professional growth.

Qianhui Yang, Investment Analyst

Having previously worked with True when at the John Lewis Partnership, I recognised the potential of the unique model that True operates and saw a team with huge ambition to grow something really special.

Archie Mason, Director, Innovation

I wanted to join True because it’s a different way of approaching the industry we’re in, and this coupled with the retail and consumer angle gave me real reason to be excited.

Cameron Kanda, Investment Analyst

I wanted to be a part of True because we’re building something in a company that shared similar ideals to myself. I was looking to find a common goal and I instantly knew from meeting Matt and Paul that I liked them, wanted to work with them and be on the True journey.

Serena McCutcheon, Head of People and Operations

A portfolio that excites us. Every day.

We work with brands that inspire us, shape consumers’ lives and create positive change the world over.

Our brands

True stories

Insight

The Metaverse: a series of opportunities

The Metaverse has well and truly landed. All things 'metaverse' have reached fever pitch since Facebook's rebranding to Meta. The October 2021 announcement not only set out a vision for what a fully immersive digital world powered by VR would look like for the company's 2.89 billion monthly active users, but also confirmed a colossal investment in making this a reality – $10 billion this year alone. Since then, everyone's been talking about it.

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News

Reimagining our brand

At True, we believe that business can always be better. It’s why we help people and companies reach for more meaningful relationships, why we break down the barriers to better business in industries, and why we help companies transform how they work and what they do. We’re changing what good business looks like — reshaping it as a force for positive change by showing the world a better way to succeed. True. Business, Reimagined.

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Events

Events, Reimagined

This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.

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