Hello, we’re True. We’re reimagining business through innovation and investment.
We come with a new perspective and a pioneering spirit. We’re ambitious; our goals go beyond profit. This is the future of business and there's no turning back.
A unique model for investing, innovating & growing
We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change. How? By setting up collaborations between the giants and innovators of the consumer and tech industry, supporting startups and creating knowledge sharing and innovation wherever there’s an opportunity.
Meet the changemakers
Our people are passionate about better business. We work toward one goal: unprecedented commercial success, built the right way.
The culture and people are the best thing about True. I always think about how lucky I am to have been able to start my career at True with people who genuinely care about my personal and professional growth.
I wanted to join True because it’s a different way of approaching the industry we’re in, and this coupled with the retail and consumer angle gave me real reason to be excited.
I wanted to be a part of True because we’re building something in a company that shared similar ideals to myself. I was looking to find a common goal and I instantly knew from meeting Matt and Paul that I liked them, wanted to work with them and be on the True journey.
A portfolio that excites us. Every day.
We work with companies and brands that inspire us, shape consumers' lives and create new opportunities the world over.
True stories
News
We Partner with German Doner Kebab (GDK) and Hero Brands to Support Continued UK and International Growth
Our latest strategic investment with German Doner Kebab (GDK) and Hero Brands to support GDK's continued rollout as the leading Middle Eastern QSR brand in the UK to accelerate growth across existing and new markets globally.
News
Ribble launches the Ultra Race
Ribble have just launched the ULTRA-RACE, designed to: Out Climb. Out Corner. Out Sprint. ULTRA-RACE. No Compromise.
News
True and Newton form Strategic Partnership to Transform the Consumer and Retail Sector
We are excited to announce our strategic partnership with Newton, bringing together Newton’s deep operational expertise and our technology-driven advisory approach to supercharge value creation across the consumer and retail sector.