We’re delighted to share that we’ve invested in Complir’s $11m Seed round, led by General Catalyst, marking our second investment in Denmark this year.

Swift Partners, a new holding company set up by experienced retail executives Richard Pennycook, Trevor Strain and Matt Truman, is acquiring Argos.

With great opportunity comes great risk. An AI breakout, a £350m lesson, and what retailers must do to defend themselves.

What makes a great founder? In this blog we explore answers to the question we get asked the most.

Universify turns 10 this year. We've been proud supporters from early on, and we'd love for our network to help mark the milestone.

The AI subsidy will end. Your architecture decides whether that matters.

The Cotswold Company has posted another record year of sales driven by store openings and new ranges.

We’re excited to announce a new partnership between True and EUVC, bringing together conversations, perspectives and insights focused on the future of consumer and venture. In our first episode, Joe Seager-Dupuy and Andreas Munk Holm are joined by Susan Lin from Felix Capital and Sameer Singh from Speedinvest to discuss what really matters in consumer VC today.

Zwift has acquired Rouvy, the real-routes indoor cycling app, marking a significant step in the expansion of the global indoor cycling category.

As part of our ongoing partnership with the World Retail Congress this year, we handpicked 13 technologies to take part in the Value Creator Zone, moderated a panel on unlocking real AI value and curated a landmark report containing 30 real-world case studies in retail.

Jim Slater has been appointed as Chair of German Doner Kebab to support its continued growth both in the UK and internationally.

What do technology and AI hold for the future of farming and the protein supply chain? See our key reflections from last week's event at True House.

Apparel Brands Group have appointed Stuart Puddy as Director of M&A and Strategic Partnerships, strengthening the group’s ambition to grow its brand portfolio.

Hospitality represents a significant share of Europe’s economy and demands constant, detailed operational oversight. Yet there is a huge lag for restaurant groups and multi-site operators to understand performance - that is exactly where Alpa comes in and why we at True are excited to back the company.

As part of Q5's final event in their "What's Next" series with Prospect Magazine, our Executive Chair and Co-founder took part in a panel exploring the future of leadership, humanity and power in AI-driven world.

We are proud to announce True’s participation in the €4m Seed round of Cambiotics.

The Cotswold Company deliver 17% year-on-year Christmas sales growth as well as open their newest showroom in Chichester.

Represent have appointed ex-Adidas Yeezy general manager Jim Anfuso as President of North America to support the brand's continued growth in the US.

The five themes from this year's NRF that we believe matter the most.

Experiments in Agentic commerce: implications for customers, brands and retailers.