Our Venture Capital Investment Thesis

Retail/eCom Tech, Seed, Current

Launch compliant products without the bottleneck. Complir handles the regulations and documentation across every market you sell in.

Consumer Tech, Series A, Current

Trusted by doctors, Sapyen delivers affordable, and convenient semen analysis - collect at home, mail to our lab, and get clinical results fast.

Consumer Tech, Seed, Current

Cambiotics is developing a science-backed supplement using proprietary probiotics and postbiotics to capture PFAS chemicals in the gut and help them pass through the body.

Retail/eCom Tech, Series A, Current

Pinpoint is an AI-native social operating system that helps brands convert their social media audiences into customers.

Retail/eCom Tech, Pre-Seed, Current

Maeve AI is the AI assistant for product-led fashion retailers, turning data on returns, fit, sizing and revenue into decisions that protect margins.

Consumer Tech, Pre-Seed, Current

A clinically-supervised conversational AI therapeutic platform - delivering a digital treatment for anxiety and depression.

Consumer Tech, Retail/eCom Tech, Pre-Seed, Current

10% is a direct-to-brand loyalty platform giving shoppers 10% cashback on future purchases while delivering rich customer insights to FMCG brands.

Consumer Tech, Pre-Seed, Current

Kotcha is the all in one running app, combining coaching and a community platform to create personalised running plans with the stickiness of a social app.

Retail/eCom Tech, Seed, Current

Vox AI is a voice AI tool for restaurant operators. Its technology automates order taking at drive thrus.

Consumer Tech, Series A, Current

Sava is building a next-generation wearable biosensor that tracks a broad range of biomarkers in real time, starting with glucose.

Supply Chain Tech, Seed, Current

Eyva is an AI-driven data and analytics platform for the beauty and personal care sector, helping teams spot emerging consumer trends.

Consumer Tech, Seed, Current

Shuffle provides expansion capital to hospitality businesses, repaid via a consumer rewards platform offering cashback at the trendiest restaurants and bars.

Supply Chain Tech, Pre-Seed, Current

Moselle is an AI-powered inventory management platform, helping brands automate their forecasting and purchasing.

Consumer Tech, Pre-Seed, Current

Ciao is building the go-to platform for travellers to sublet their properties to one another, within a private, trust-based community.

Consumer Tech, Pre-Seed, Current

Moonsift was founded by Alex Reed and David Wood, combining academic research, product-led design and real-world retail and eCommerce experience with cutting-edge AI.

Retail/eCom Tech, Pre-Seed, Current

JENA is the AI-powered sidekick for solopreneurs. Website? Check. Bookings? Check. Payments? Check. It’s like a tiny but mighty personal assistant in your pocket.

Retail/eCom Tech, Seed, Current

The leading Visual AI provider for the global retail ecosystem. Retailers use the SeeChange platform to reduce theft and streamline operations in real time.

Consumer Tech, Pre-Seed, Current

Jitty is disrupting the UK property market. Using AI large language models, it automatically extracts information from estate agents’ websites to create summarised listings.

Consumer Service, Series A, Current

Milano Vice are pizza enthusiasts building a new virtual food brand, working with professional kitchens to prepare and deliver delicious pizzas to your home.

Consumer Tech, Seed, Exited

Bonnet provides EV drivers with a one-app solution to charge their vehicles: one app, one payment and access to thousands of chargers.

Consumer Product, Seed, Current

Awe Inspired is a spiritual wellness brand based in Los Angeles, CA. Lifelong jeweler Jill Johnson designed its Goddess Necklace to honor her fellow cancer survivors.

Consumer Product, Seed, Current

Dulcie formula. Longevity is a system. The only skincare company in the world with a full range of compostable biopackaging.

Consumer Product, Seed, Current

Indē Wild represents a journey to self love, celebrating unique needs, culture and modern science with the creation of beauty products targeting the South Asian community.

Consumer Tech, Pre-Seed, Current

Reskinned is leading the way for people and brands to find new homes for clothes less loved, saving one old jumper at a time.

Consumer Tech, Seed, Current

By Rotation is a community-powered, peer-to-peer fashion rental app determined to transform the way we consume fashion.

Retail/eCom Tech, Seed, Exited

Blueprint is an SMS and WhatsApp marketing platform for Shopify brands, helping them boost retention and lifetime value through subscriptions and smart reordering.

Consumer Tech, Series A, Current

Peanut is the first online community to connect women throughout all stages of womanhood, from fertility and pregnancy to motherhood and menopause.

Retail/eCom Tech, Series A, Current

BrandLab360 are reimagining the shopping experience. The team is leading the field in virtual reality solutions, v-commerce and Metaverse experiences.

Consumer Product, Seed, Current

Boy Smells creates genderful everyday products. Named ‘boy’ but packaged in ‘pink’, the brand shatters the binary and refutes outdated expectations around identity.

Consumer Service, Seed, Current

Short Story is the premier personal styling service for petite women, dressing women who are 5’4” and under.

Consumer Service, Pre-Seed, Current

A category-defining brand utilising new technologies and a digitally-led experience to reinvents the tattoo-removal procedure.

Consumer Product, Seed, Current

Premium homeware brand Fable makes sustainably crafted artisan dinnerware, drinkware, flatware, and decor accessible through its D2C approach.

Supply Chain Tech, Pre-Seed, Exited

Shellworks is on a mission to make plastic waste a thing of the past. Its first product, Vivomer, is a vegan, compostable material made with help from microbes.

Consumer Product, Seed, Current

COAT is a sustainable paint company on a mission to simplify the testing and use of high-quality paints.

Consumer Product, Seed, Current

Bedfolk is a premium DTC bedding brand on a mission to help people wind down well, with comfort essentials that set a new standard for quality at a fair price.

Retail/eCom Tech, Pre-Seed, Current

Buywith is socialising online shopping: a social platform that plugs into any online store, letting shoppers consult friends and family in real time on their next buy.

Other, Pre-Seed, Current

Brawn is making lifting better with tools, information and support for the global lifting community, starting with the Brawn app – the ‘Strava for Strength’.

Other, Seed, Current

The UK’s leading reproductive benefits provider. Fertifa exists to give people the help and support they need, whenever they need it.

Retail/eCom Tech, Pre-Seed, Exited

ARpalus is changing how retailers and FMCGs collect and analyse in-store data, using cutting-edge Augmented Reality and Computer Vision technology.

Consumer Product, Seed, Current

Maude is disrupting the legacy sexual wellness industry with quality, inclusive and simple intimacy products, from body-safe essentials to bath and body collections.

Consumer Product, Seed, Current

Warpaint is a pioneering make-up brand for men, founded by Danny Gray in 2018 and born out of his own experience of using make-up to cover his acne as a teenager.

Consumer Product, Series A, Exited

Cool kid of the UK hair scene, Bleach London creates vegan and cruelty-free DIY dye and haircare products. It also has a suite of specialist colour hair salons in the UK and US.

Consumer Product, Seed, Current

Chicago-based Shameless Pets makes dog treats with upcycled ingredients, working with farmers and food processors to use nutrient-rich food that would otherwise be wasted.

Retail/eCom Tech, Pre-Seed, Current

Localistico helps businesses track, manage and analyse their local presence across platforms like Google or Foursquare, driving footfall, engagement and richer insights.

Other, Pre-Seed, Exited

Rotaready is scheduling software that lets retail, leisure and hospitality businesses create optimised, data-driven staff rotas in seconds. Acquired by The Access Group in 2022.

Consumer Service, Pre-Seed, Exited

Unmind is a proactive workplace mental health platform, providing clinically-backed tools and training to create healthier, happier and more human organisations.

Consumer Tech, Pre-Seed, Current

Placed App is a London-based recruitment tech company using AI to help candidates find their next job and businesses hire talent in the service industry.

Retail/eCom Tech, Pre-Seed, Exited

Edgify provides on-device AI software that enables product recognition and loss prevention on retailers’ existing checkout and store hardware.

Retail/eCom Tech, Pre-Seed, Current

Hullabalook is a software scale-up powering product discovery for e-commerce retailers, with personalised, dynamic storefronts that help shoppers find products faster.

Consumer Tech, Pre-Seed, Current

Beeline’s mission is to get more people riding by improving the bike and motorcycle experience. It handles the routes, navigation and tracking so riders enjoy the journey.

Retail/eCom Tech, Pre-Seed, Current

NearSt wants to transform the way the world thinks about retail, and get people back into high street shops, and supporting the retailers on their doorstep.

Consumer Service, Pre-Seed, Current

VITL is a wellbeing platform offering personalised vitamin and supplement subscriptions, with expert advice and a monthly wellbeing package delivered through the letterbox.

Consumer Product, Pre-Seed, Current

Serious Pig is elevating the traditional pub snack - creating snacking salami, cheese and charcuterie for the casual drinker.

Retail/eCom Tech, Pre-Seed, Current

Hoxton AI wants to revolutionise the way we use space. It uses AI to measure footfall and demographics, delivering insightful data without disrupting customers.

Retail/eCom Tech, Pre-Seed, Exited

Spirable’s technology creates personalised video advertising at speed and scale, tailored to each stage of the shopper journey. It was acquired by Genius Sport in August 2021.

Other, Pre-Seed, Exited

City Pantry is a food delivery technology brand for the workplace. It capitalised on the trend towards more social workspaces, and was acquired by Just Eat in 2019.

Retail/eCom Tech, Pre-Seed, Exited

Price Trakker is a UK competitor price monitoring service, helping retailers and ecommerce businesses track rivals’ prices and stay competitive.