Awe Inspired

Awe Inspired is a spiritual wellness brand based in Los Angeles, CA. In 2018 when lifelong jeweler Jill Johnson beat cancer for the third time, she set out to design a necklace that was universally wearable, exceptionally made, and deeply empowering as a way to honor her fellow survivors. Thus the Goddess Necklace was born.

Awe Inspired

brand facts

  • Awe Inspired is co-founded by three-time breast cancer survivor Jill Johnson and her son Max Johnson.
  • Awe's beloved Goddess Collection has been worn by some of the most inspiring women in the world (Madonna, Miley, Taylor, Demi, Tyra, SJP, Halsey, etc) and featured in Vogue, Harper’s Bazaar, W, and InStyle.
  • Awe jewellery is crafted from the finest materials using precious metals and ethically sourced gemstones. Their team has been manufacturing jewellery for over three decades and has forged trusting and dependable relationships with the finest artisans around the world.

Brand categories

  • venture capital
  • international
  • current

Our journey with Awe Inspired

We’re excited to have invested in Awe - an LA-based spiritual wellness brand - sold on, at Nordstrom and Saks Fifth Avenue, and at their Melrose Ave Sanctuary flagship. A portion of all proceeds benefit Awe’s charity partners; to date, the brand has donated a million dollars to the causes they champion.