We invested in By Rotation, a peer-to-peer fashion rental app in April 2022 as part of their £2.3m seed funding round to help support the business' plans to expand into Europe and the US. We love how By Rotation is reimagining fashion consumption, by encouraging people to share their wardrobes and access new garments from their peers without having to buy new.
The British Fashion Council (BFC) and eBay UK have announced six winners of the first Circular Fashion Innovator’s Fund, awarding 100,000 pounds to small businesses with circular fashion solutions.
When Eshita Kabra-Davies started fashion rental platform By Rotation in October 2019, leasing out our wardrobes was still a foreign proposition. Fast forward five months, and lockdown hit.