Zwift

Zwift is an at home training game that connects cyclists around the world. It's a fitness movement born from gaming, created by sports enthusiasts that also happen to be experienced software and video game developers – and the perfect recreational fusion for our times.

Zwift

brand facts

  • Established in 2014 by co-founders Eric Min, Alarik Myrin, Jon Mayfield and Scott Barger.
  • Founded to gamify fitness, and inspire more people to be active more often.
  • There are more than 290 miles of road to ride in Zwift – that’s further than riding from London to Paris.
  • Zwift is used in more than 190 countries across the world.

Brand categories

  • private equity
  • health, fitness & beauty
  • UK & international
  • current

Our journey with Zwift

True first invested in Zwift in 2018 as part of a Series B, round alongside Highland Capital Europe, Causeway Media and Novator. In 2020 we re-invested alongside KKR, Permira and Amazon Ventures and Specialised following a huge uplift in demand as the demand for at-home fitness grew.

brand updates

News

UCI confirms Zwift to host UCI Cycling E-sports World Championships on Feb 26 2022

The Union Cycliste Internationale (UCI) has today confirmed Zwift, the indoor fitness platform, will host the 2022 UCI Cycling E-sports World Championships on 26 February 2022.

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News

Zwift confirmed as presenting partner of the 'Tour de France Femmes avec Swift'

Zwift, the global online fitness platform, is delighted to announce it will be the presenting partner of the Tour de France Femmes avec Zwift. The inaugural edition will start on Sunday the 24th July 2022 with Stage 1 finishing in Paris on the Champs-Élysées.

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