We have two primary funds dedicated to investing in innovators and those who are reimagining their industries.
We invest in consumer businesses that will change the way people live. But finance — of up to £100 million, from our private equity fund — is only one part of what we do for them. We might take significant stakes in a business, but we also nurture the brands that we believe in, giving them everything from access to emerging technologies, to extraordinary collaboration opportunities from across our network. This unprecedented way of working builds unique partnerships and brilliant returns — and we believe it’s the future.
We’re incredibly proud to say we’ve raised three private equity funds in under ten years, including our most recent £275m fund in 2021 - investing and partnering with consumer brands with strong digital foundations - from beautiful furniture brands through to virtual cycling communities. Today we target investments of around £30m to £50m with the flexibility to invest up to £100m. We focus on profitable businesses that are at the forefront of shifting consumer behaviour and partner with founders and management teams who share our values to build business in the right way. If this sounds like you - or someone you know - then contact us below.
We invest between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date. Beyond investment, we dedicate our time and resources to growing businesses and helping them innovate — sharing our insights and connecting them with other founders and business leaders from across our community.
With rising inflation rates and a downturn in consumer confidence what is the lay of the land for retail this year? And what - if any - are the investment opportunities out there?
True has completed the first close for its new seed stage fund, which covers pre-seed to Series A. We’ll be investing up to £5m in exciting, innovative brands that are stretching the possibilities of digital and changing the retail and consumer landscape.