Investment, reimagined

We have two funds - one private equity, one venture capital - dedicated to investing across the retail, consumer and technology ecosystem.

Private Equity Investments up to £100m

We invest across the retail, consumer and technology ecosystem including B2C, B2B and B2B2C. But investment is only one part of what we do for them. We nurture the businesses that we believe in, giving them everything from access to emerging technologies, to extraordinary collaboration opportunities from across our network to share best practice and create new ideas.

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Venture Capital Initial Investments up to £2m

We back mission-driven entrepreneurs building a better and more sustainable future at the forefront of consumer behavioural and technological change.

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Office Hours

Are you an entrepreneur on a mission? Do you have a great idea, business or product? Do you have questions around Venture Capital funding?

Then book yourself in for an Office Hours session with our Venture Capital team at True. Whether you want to know how to build a winning pitch deck, how funding round structures work, and everything in-between, our Venture Capital team have a wealth of experience investing in and partnering with a wide range of exciting retail and consumer business from D2C through to tech.

True Investment stories


Q&A with Ribble's Gravel World Championship rider, Maddy Nutt

Ahead of the UCI Gravel World Championships in October in Veneto, Ribble, launches its new Stone Collection Gravel Bikes which will debut at the competition by four Ribble Collective Riders. One of these riders is Maddy Nutt who shares her journey from working in finance to the podiuming at the Earth Series and being selected for team GB for the Gravel Worlds.

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UK startup Jitty raises $2M to build AI-driven home search platform

Jitty, backed by former Deliveroo employees, aims to revolutionize home buying with its comprehensive suite of AI-powered tools. True invests in Jitty out of its VC fund.

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