Meet the changemakers

We’re a people-first business, reimagining the opportunities our industry can offer.

careers
Catherine Pelton

Featured person

Catherine Pelton

“Incredibly smart, highly motivated and genuinely passionate, Catherine is truly remarkable and the exact type of person you’d want on your team.”

more about Catherine
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Aarthi Thangavel

Analyst, Innovation

“Aarthi is fantastic to work with — she is super friendly, helpful and engaged in everything she is part of. I particularly appreciate her getting involved in our Growth deal flow meetings to ensure we’re well joined-up across True.”

Aarthi Thangavel

Archie Mason

Director, Innovation

“Archie is the glue that holds our innovation business together. Utterly dependable, driven and passionate about True, Archie’s work on developing our real estate partners in particular has opened up a whole new platform for True to develop in the coming years.”

Archie Mason

Ben Kirby

Director, Investment

“Ben has great experience of investing in the consumer space across various stages of growth. By sharing these perspectives, he brings balance to our investment approach.”

Ben Kirby

Cameron Kanda

Analyst, Investment

“Cam is a great character to have around — confident, humble, funny, and always eager to learn.”

Cameron Kanda

Claire Cherry

Principal, Investment

“Besides always being calm, collected, and a joy to work with, Claire has an incredible ability to identify the best opportunities in a market.”

Claire Cherry

Ejike Onuchukwu

Principal, Investment

“I first met Eji on a five-a-side football pitch. The bad news for him meant that we had high expectations. The good news is that he’s proven to be a brilliant addition to the team and an all-round great guy.”

Ejike Onuchukwu

Eliot Avellano-Khan

Analyst, Innovation

“I can always count on Eliot’s support and come to him with anything that I’m going through, be it work-related or personal matters.”

Eliot Avellano-Khan

Ella d'Amato

Managing Director, Investment and CMO

“Ella is super smart, hugely experienced, incredibly energetic and completely down to earth — everything she has achieved she has earned through hard work and determination, which I love. Oh, and she talks. A lot.”

Ella d'Amato

Emily Bullman

Associate, Investment

“Emily is quick-witted and continuously hilarious. Her positivity makes her a joy to work with and a no-brainer for founders looking for investment.”

Emily Bullman

Eva Peteriova

Analyst, Innovation

“Eva is someone who is always offering a helping hand, in both personal and work-related matters, no matter how much work she has on her plate. Her positive attitude is always lifting team morale.”

Eva Peteriova

“Flora is efficiency personified; she is hyper-organised and thrives on busyness, all whilst maintaining an outer calm and personability that gives constant reassurance that everything will fall into place. If True were the mafia, Flora would be the ‘Fixer’ — if you want something done, she’s your woman.”

Flora Cowie

Jamie Campbell

Associate, Innovation

"Jamie is always one step ahead. He has a maturity about him that is beyond his years, is always thinking more broadly about opportunities and is great at making things happen."

Jamie Campbell

Anything Office, Jasmine’s your girl – she’s so lovely and so happy to get stuck in with anything. We may not see so much of her when she’s running around the office, but the faith is there ensuring everything runs smoothly

Jasmine Choice

Kishen Pandya

Principal, Investment

“Cool as a cucumber, you’ll find Kishen calm and poised in the face of any challenges. He is great to work with as he loves being challenged and challenging others, which has led to some cracking ideas and solutions. Also as a natural team player, you can always count on him!”

Kishen Pandya

“Lauren brings humour and vibrancy to the company, yet is fastidious in her work ethic. I feel very lucky to work with her!”

Lauren Gatt

Liam Buswell

Director, Innovation

“Liam is incredibly smart, cool and collected. He’s very good at articulating difficult concepts, which is very helpful when discussing horizon technologies and is always happy to go above and beyond to help everyone across the team.”

Liam Buswell

Matt Truman

Executive Chair and Co-founder

“Matt is one of the most connected, energetic, smart and kind men in the investment world. Always helpful and forever three steps ahead of the rest. You always leave inspired after an hour chatting to Matt.”

Matt Truman

Mike Tattersall

Managing Director, Innovation and CCO

“Mike is one of those rare people who can inspire, educate and drive a team whilst being a kind, humorous and empathetic leader. He creates an environment that encourages communication and collaboration in a way that makes you want to work hard and show up every day!”

Mike Tattersall

Natasha Asher-Relf

Marketing & Communications Manager

“Tash is built with the loveliest of bones. She’s a real doer, with grit, gusto and grace.”

Natasha Asher-Relf

Nathan Luscombe

Associate, Finance

“Nathan is pivotal in raising our ESG standards and the first Kiwi who isn’t rugby obsessed — coincidentally he’s the also nicest Kiwi I’ve met.”

Nathan Luscombe

Oscar King

Associate, Investment

“Oscar’s a delight to work with, he loves data and analysis but will always combine this with a smile to get the best result for everyone.”

Oscar King

Owen Eddershaw

Analyst, Innovation

“I’ve known Owen since before True — he’s a genuinely sound guy who uses the adjective ‘dreamy’ more than anyone I know.”

Owen Eddershaw

Paul Cocker

CEO and Co-founder

“Paul inspires confidence and action in others through his pragmatic and positive ‘can do’ attitude, which he lives by daily.”

Paul Cocker

Poppy Ritchie

Senior Executive Assistant & Community Manager

“Poppy is first-class — I feel respected, listened to, and most importantly supported when I work with her. She has everybody‘s best interests at heart.”

Poppy Ritchie

Qianhui Yang (Q)

Analyst, Investment

“The most rewarding aspect of working with Q is that not only does she combine intellect with a desire to develop and learn, but also the fact that no task ever seems too big and is always greeted with a smile.”

Qianhui Yang (Q)

Rachel Marshall

Principal, Investment

Rachel is currently taking time away on maternity leave enjoying time with her baby.

Rachel Marshall

Richard Anson

Strategy Director and EiR

“Rich is incredibly smart. He has a very calming presence and is great at drawing you in. He has such vast experience with startups that he has some brilliant stories and learnings to share.”

Richard Anson

Richard Brick

Principal, Investment

“Rich’s vigorous passion for consumer brands and working with the teams that build them is infectious and always brightens the days of those around him.”

Richard Brick

Richard Sharpe

Director, Investment

“The newest addition to the Richards of True, Sharpey’s experience, openness and enthusiasm are infectious — Qatar’s loss is London’s gain!’

Richard Sharpe

Robyn Wilson

Analyst, Innovation

“Robyn is a pleasure to work with, and is an effective team member regardless of the task at hand. She will approach each problem calmly and with a smile. She’s also the life of the party … just wait till you hear her on the mic at 5am!’

Robyn Wilson

Romilly Forbes

Senior Executive Assistant & Office Manager

“Romilly is the dream right hand woman! She is inquisitive, patient and a real team player — always got a smile on her face too!”

Romilly Forbes

Serena McCutcheon

Head of People and Operations

“Serena is a fantastic team member to work with, and as a leader at True enables our people to perform at their best.”

Serena McCutcheon

Sophia Sung

Principal, Investment

“Sophia allies energy, experience and intelligence to be a super strong partner to our portfolio businesses.”

Sophia Sung

Tom Peters

Director, Innovation

“Tom brings positive energy to every meeting and gathering. Alongside his creative ideas and extensive experience he’s a great asset to True.”

Tom Peters

Vikesh Mistry

Principal, Finance

“Often spinning many plates, Vikesh is a great multitasker who always makes time to help everyone across the True team.”

Vikesh Mistry

Will Pearson

Managing Director, Investment and CFO

“Will is a strong and inspirational leader who joins commercial insight with operational expertise to drive value. This includes challenging convention to ensure our companies remain ahead of the competition.’

Will Pearson