True Stories

News, events, case studies and podcasts from across the True community.

Latest story

Tips for securing a call with VC investors

At True, we understand the challenges of securing that first crucial call with investors. In this article, we dive into the essentials of crafting a standout pitch deck. Learn how to align with our investment thesis, articulate your market opportunity, highlight your team's strengths, and more.

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Events

Transforming the Future of Food: Insights from True's "Reimagining Agtech" Event

Explore key insights from True's "Reimagining Agtech: Transforming the Future of Food" event, where industry leaders convened to discuss the urgent need for systemic change within our food systems. Delve into the challenges and opportunities identified in agtech adoption, the economic impacts of current practices, and the vital role of innovation and government support in shaping a sustainable future.

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Events

Unpacking the Future of Retail: Key Insights from World Retail Congress

Our Head of Marketing, Danielle Le Toullec, dives into the key themes that dominated WRC this year, from embracing customer-centricity to the importance of innovative leadership, having a clear vision of transformation, championing innovation and sustainability, omnichannel strategies and AI's expanding role in retail.

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News

Ribble Collective: Ride More in ’24

The Ribble Collective continues into 2024 following a very successful first season, now with a wider reach including riders covering Road, Gravel & Triathlon disciplines.

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Podcast

In Conversation: Navigating Retail Media

Are we witnessing a revolution in retail media? Innovation Associate, Owen Eddershaw explores this question in a discussion with Troy Townsend, Co-founder & CEO of Zitcha - the all-channel retail and commerce media technology platform.

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Insight

Interview: Jean-Michel Chalayer, founder of JENA

As part of the quick founder questions series – or QFQs – Maddyness spoke to Jean-Michel Chalayer, founder of Jena about recent investment, backing solopreneurs and the importance of flex culture!

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News

RIBBLE REBELLION: Make Some Noise

Ribble partner with HUUB to launch RIBBLE REBELLION Race Kit at Redlands.

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News

JENA Secures £1.2M Pre-Seed to empower UK solopreneurs

JENA, a UK SaaS platform that enables solopreneurs to run their businesses smoothly instead of piecing together disjointed tools, secures £1.2 million in an oversubscribed Pre-Seed funding round led by True & Gfund.

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Opinion

Beyond Borders: True in Europe

This year so far, we’ve been spending more time in major European tech and start-up hubs including Berlin, Paris and Barcelona, with the Nordics to come in Q2, meeting with other VCs and founders with a view to increasing our investments in European markets.

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Events

LIVE from Shoptalk Las Vegas

The True team is back from Shoptalk Las Vegas after a packed week of insightful panel discussions, meetings with brands and technology businesses, as well as connecting with our US corporate partners. Our Innovation Principal, Jamie Campbell, explores this year's major themes.

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News

RIBBLE REBELLION Unleashed

RIBBLE REBELLION is the all-new racing team founded by Ribble Cycles, with the primary focus of disrupting the global Crit circuit.

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Opinion

Bargain Hunt

Our industry finds itself in a perplexing spot in 2024. Macroeconomic conditions aren’t great, but they’re an awful lot better than they were a year ago. Opportunities abound, particularly the potential for AI to deliver efficiencies throughout the value chain, but challenges also remain plentiful.

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Events

True at Smart Retail Tech Expo - Four Interesting Tech Startups to Watch

Our innovation analysts share their selection of the top tech startups that exhibited at Smart Retail Tech Expo and why they stood out.

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News

Interview with The Cotswold Company's CEO, Ralph Tucker

Retail Gazette's Aoife Morgan sits down with The Cotswold Company's CEO, Ralph Tucker, to discuss his take on throwaway furniture, its value push and 2024 growth plans for the business.

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Insight

Megatrend: Data Consciousness

To explore the major shift in the consumer data landscape and what retailers and brands should be doing in response, we sat down with StJohn Deakins, Founder and CEO of DataSapien, a company developing technology that delivers hyper-personalisation while prioritising data privacy and compliance.

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