True Stories

News, events, case studies and podcasts from across the True community.

Latest story

LIVE from Shoptalk Las Vegas

The True team is back from Shoptalk Las Vegas after a packed week of insightful panel discussions, meetings with brands and technology businesses, as well as connecting with our US corporate partners. Our Innovation Principal, Jamie Campbell, explores this year's major themes.

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News

RIBBLE REBELLION Unleashed

RIBBLE REBELLION is the all-new racing team founded by Ribble Cycles, with the primary focus of disrupting the global Crit circuit.

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Opinion

Bargain Hunt

Our industry finds itself in a perplexing spot in 2024. Macroeconomic conditions aren’t great, but they’re an awful lot better than they were a year ago. Opportunities abound, particularly the potential for AI to deliver efficiencies throughout the value chain, but challenges also remain plentiful.

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Events

True at Smart Retail Tech Expo - Four Interesting Tech Startups to Watch

Our innovation analysts share their selection of the top tech startups that exhibited at Smart Retail Tech Expo and why they stood out.

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News

Interview with The Cotswold Company's CEO, Ralph Tucker

Retail Gazette's Aoife Morgan sits down with The Cotswold Company's CEO, Ralph Tucker, to discuss his take on throwaway furniture, its value push and 2024 growth plans for the business.

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Insight

Megatrend: Data Consciousness

To explore the major shift in the consumer data landscape and what retailers and brands should be doing in response, we sat down with StJohn Deakins, Founder and CEO of DataSapien, a company developing technology that delivers hyper-personalisation while prioritising data privacy and compliance.

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News

Would this make you switch to a DIY hair dye?

A new launch from Bleach promises to rebrand the permanent colour aisle.

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News

Soulfresh appointed Australia and New Zealand Distributor for Liquid Death

Soulfresh will be ‘murdering thirst’ in 2024, launching global mega-brand Liquid Death in Australia and New Zealand.

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News

Ex-Gymshark Chief joins Brawn with seven figure investment

E-commerce investor and former Gymshark Chairman, Paul Richardson, has been appointed President for fit-tech start-up Brawn, the world’s first, connected community strength training platform.

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Insight

Measurement, talent and making strategic use of AI: marketing chiefs share their priorities for 2024

Marketing budgets took a hit in 2023 as businesses looked to reduce costs. That means marketers are more focused than ever on getting the most from their investment, not just in advertising but in talent and technology as well.

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Opinion

5 advantages to being sector specialists in 2024 and beyond

Specialist investing appears to be gaining momentum. Atomico’s State of European Tech report 2022 showed roughly 40% of VC funds (and roughly 45% of Pre-Seed and Seed funds) were planning to increase their specialism in investment focus going forwards, second only to growing their networks. Joe Seager-Dupuy, Investment Director at True, explores why Specialist strategies will thrive in uncertain markets, with a focus on the VC strategy he leads alongside Mike Martin.

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Opinion

Autopsy: what caused the death of the retail metaverse – and can it be resurrected?

Two years ago, retailers across the sector were developing or showing an interest in metaverse experiences. Retail Week asks why enthusiasm has waned and what the future holds for immersive tech.

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News

The Cotswold Company enjoys bumper Christmas as sales soar

The Cotswold Company enjoyed a bumper Christmas, with the nine weeks to 31st December seeing net orders surge 13% to £16.4m, up £1.8m on the same period last year and 64% on pre-Covid results. Take a look at their winning formula and their plans for 2024.

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Retail Week

Disruptors: Four tech firms ensuring retail crime doesn’t pay

With retail crime making the headlines, tech companies are coming up with inventive ways to tackle the problem. From security robots to AI camera systems, we partner up with Retail Week to look at four innovative tech solutions to the increasing problem of retail crime.

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News

Milano Vice dishes up $9M in Series A funding round

Milano Vice secures funding to expand its business and scale its operations both within Germany and internationally.

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