True Stories

News, events, case studies and podcasts from across the True community.

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Latest story

To VC or not to VC… Exploring funding options

One of the most challenging times to raise funding is in the beginning, but luckily, there are many funding options available to early-stage startups. The current economic climate has intensified difficulties, and this is set to continue. But, raising from a VC isn't the only option, so we've laid out some other routes to consider.

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Insight

Investing in the power of sleep

As part of our Future of Health and Wellbeing pillar at True, we have been keeping a close eye on all things sleep. It’s time to wake up to sleep tech - read more on what we've dreamed up based on the latest products and services developed to help us fall asleep, stay asleep, or improve the quality of our sleep.

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Insight

The Retail Climate Challenge - The role of innovation and technology

Technology can be a powerful force in solving the many climate challenges we face, and the climate startup ecosystem is large and complex, covering a vast range of themes. Always on the hunt for the best tech out there, our Innovation team have taken a dive into some of the most notable and interesting, so read on to find out more.

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Insight

The climate challenge – Retail edition

With climate high on the corporate agenda, many retail businesses are setting ambitious net-zero targets. Setting a commitment is one thing - especially when it’s public - but achieving it is another altogether. In this article, we're uncovering the fundamental role innovation will play in tackling the climate challenge for retail.

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Opinion

This too shall pass: 12 reasons to be hopeful going into 2023

Bad news sells, as we've seen in recent economic reporting. Very little has been publicised on the stabilising of the economy in comparison to the downward spike. In the spirit of starting the new year with a sense of optimism, and more importantly, a balanced point of view, read on for 12 headlines which are somewhat better (or at least less bad) than the media is reporting...

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Retail Week

Dangerous false economies risk limiting retail’s recovery from challenging period

You can’t manage a retail business quarter by quarter. Short-termism threatens to inhibit innovation and limit retail’s potential when tough times recede, warns True’s Matt Truman in his latest Retail Week article.

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Insight

Is She-in or is She-out?

Fast fashion retailer Shein is beset by greenwashing claims and accusations of poor labour practices, but it's also valued at $100 billion and ships to 220 countries worldwide. So what does this say about the future of sustainable fashion, and how has Shein managed to outshine the naysayers?

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Insight

What we learned at Slush 2022

What happens when 4,600 start-up founders and 2,600 investors, representing $1 trillion in assets under management, spend two days in Helsinki? We went to Slush 2022 to find out – read on to learn the top trends in tech and our key takeaways on the state of venture funding.

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Insight

Moneyballing: How sport creates opportunity

With the FIFA World Cup coinciding with the busiest shopping period of the year, as well as a challenging economic forecast, this is unchartered territory. But there are opportunities for all retailers to get involved in the hype, community and revenue that sporting events bring.  

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Insight

How to think about runway and funding when the venture capital markets are tough

Entrepreneurship has never been easy, and with the backdrop of a tough economic landscape plus a year on year slowdown of venture funding, the challenges for entrepreneurs can mount up. So, what's the best way to think about runway and funding when the venture capital markets are tough? Read on to find out.

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Events

WIRED Impact 2022 – The Retail and Consumer Lowdown

The world is changing fast, economically, environmentally, socially and technologically. But what can businesses do to help tackle some of the most pressing global challenges we are facing? We went to WIRED Impact 2022 to find out.

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Insight

Reflections: One year in the metaverse

Once a futuristic, digital space just written about in sci-fi books, the metaverse is really here, with nearly $2 billion spent on virtual land in the last 12 months. But how should brands be thinking about the opportunity the metaverse presents?

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Insight

Supermarket Sweep: How the cost of living crisis is changing our food landscape

In this True Story, we're tucking into the ever-evolving food landscape. As the cost of food rises, we’re seeing new trends appear on supermarket shelves and on our screens, with the emergence of platforms helping shoppers navigate the cost-of-living crisis.

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Retail Week

‘Act against consensus and find managers who think like owners’

At a time of massive economic upheaval, history brings a sense of perspective, believes True co-founder and executive chair Matt Truman

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Insight

The Great Reprioritisation – why ESG is moving up the corporate agenda

As the world becomes more aware of its collective responsibilities, focus on the environmental, social and governance (ESG) credentials of an organisation has now become an essential puzzle piece in the corporate agenda. In our latest True Story, we cover the three primary factors driving this reprioritisation.

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