True Stories

News, events, case studies and podcasts from across the True community.

Latest story

Would this make you switch to a DIY hair dye?

A new launch from Bleach promises to rebrand the permanent colour aisle.

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News

Soulfresh appointed Australia and New Zealand Distributor for Liquid Death

Soulfresh will be ‘murdering thirst’ in 2024, launching global mega-brand Liquid Death in Australia and New Zealand.

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News

Ex-Gymshark Chief joins Brawn with seven figure investment

E-commerce investor and former Gymshark Chairman, Paul Richardson, has been appointed President for fit-tech start-up Brawn, the world’s first, connected community strength training platform.

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Insight

Measurement, talent and making strategic use of AI: marketing chiefs share their priorities for 2024

Marketing budgets took a hit in 2023 as businesses looked to reduce costs. That means marketers are more focused than ever on getting the most from their investment, not just in advertising but in talent and technology as well.

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Opinion

5 advantages to being sector specialists in 2024 and beyond

Specialist investing appears to be gaining momentum. Atomico’s State of European Tech report 2022 showed roughly 40% of VC funds (and roughly 45% of Pre-Seed and Seed funds) were planning to increase their specialism in investment focus going forwards, second only to growing their networks. Joe Seager-Dupuy, Investment Director at True, explores why Specialist strategies will thrive in uncertain markets, with a focus on the VC strategy he leads alongside Mike Martin.

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Opinion

Autopsy: what caused the death of the retail metaverse – and can it be resurrected?

Two years ago, retailers across the sector were developing or showing an interest in metaverse experiences. Retail Week asks why enthusiasm has waned and what the future holds for immersive tech.

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News

The Cotswold Company enjoys bumper Christmas as sales soar

The Cotswold Company enjoyed a bumper Christmas, with the nine weeks to 31st December seeing net orders surge 13% to £16.4m, up £1.8m on the same period last year and 64% on pre-Covid results. Take a look at their winning formula and their plans for 2024.

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Retail Week

Disruptors: Four tech firms ensuring retail crime doesn’t pay

With retail crime making the headlines, tech companies are coming up with inventive ways to tackle the problem. From security robots to AI camera systems, we partner up with Retail Week to look at four innovative tech solutions to the increasing problem of retail crime.

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News

Milano Vice dishes up $9M in Series A funding round

Milano Vice secures funding to expand its business and scale its operations both within Germany and internationally.

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News

SeeChange Technologies Raises £8M in Seed Extension Funding to Transform Global Retail with Visual AI

Funding infusion accelerates commercial deployments and SeeChange's vision for a smarter, safer retail future.

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Opinion

Innovative UK retail has all the ingredients to maximise the opportunities of AI

From supplier negotiations to store operations, AI offers retailers the chance to reap big benefits, believes Matt Truman

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Opinion

In Conversation: Orlando Ribas - Embracing Generative AI for Co-Creation and Innovation

We chat to Orlando Ribas, Co-Founder of Fashable, a proprietary AI generated fashion technology that helps brands reduce the time spent on research, design, and content creation, while limiting the possibility of copyright infringements and allowing designers the time to focus on high-added-value tasks.

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Insight

Exploring Retail Innovation Opportunities: Consumers as Creators

By 2030, the average consumer will have creative capabilities beyond what is possible even for large numbers of specialists today. We see the 'consumer as creator' trend as an enabler for three key opportunity areas: the empowerment of consumer creativity, peer-to-peer services, and the democratisation of influence.

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News

Sneak Energy plans demonic Manchester billboard takeover and branded ouija board merch

Drinks brand Sneak Energy will launch its own branded ouija board as part of its new Halloween campaign – Satanic Cult – as well as launching a billboard takeover in Manchester tomorrow featuring catchy slogans such as “Hail Satan!” and “It’s sacrilicious!”

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Insight

A masterclass in community: Inside Sneak's formula for cultivating an invested user base

Following our recent event, there was a lot of interest around how our portfolio company, Sneak, had built such an engaged community. Our Head of Marketing, Danielle Le Toullec, sat down with Lauren Carroll, Head of Comms at Sneak to delve deeper into their community development and growth off the back of one of the brand’s biggest ever campaigns. The Halloween-themed drop - Satanic Cult - drove enormous community engagement, leading to a UK sellout in just 18 hours & global sellout in 1 week.

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