True Stories

News, events, case studies and podcasts from across the True community.

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Latest story

What we learned at Slush 2022

What happens when 4,600 start-up founders and 2,600 investors, representing $1 trillion in assets under management, spend two days in Helsinki? We went to Slush 2022 to find out – read on to learn the top trends in tech and our key takeaways on the state of venture funding.

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Insight

Moneyballing: How sport creates opportunity

With the FIFA World Cup coinciding with the busiest shopping period of the year, as well as a challenging economic forecast, this is unchartered territory. But there are opportunities for all retailers to get involved in the hype, community and revenue that sporting events bring.  

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Insight

How to think about runway and funding when the venture capital markets are tough

Entrepreneurship has never been easy, and with the backdrop of a tough economic landscape plus a year on year slowdown of venture funding, the challenges for entrepreneurs can mount up. So, what's the best way to think about runway and funding when the venture capital markets are tough? Read on to find out.

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Events

WIRED Impact 2022 – The Retail and Consumer Lowdown

The world is changing fast, economically, environmentally, socially and technologically. But what can businesses do to help tackle some of the most pressing global challenges we are facing? We went to WIRED Impact 2022 to find out.

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Insight

Reflections: One year in the metaverse

Once a futuristic, digital space just written about in sci-fi books, the metaverse is really here, with nearly $2 billion spent on virtual land in the last 12 months. But how should brands be thinking about the opportunity the metaverse presents?

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Insight

Supermarket Sweep: How the cost of living crisis is changing our food landscape

In this True Story, we're tucking into the ever-evolving food landscape. As the cost of food rises, we’re seeing new trends appear on supermarket shelves and on our screens, with the emergence of platforms helping shoppers navigate the cost-of-living crisis.

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Retail Week

‘Act against consensus and find managers who think like owners’

At a time of massive economic upheaval, history brings a sense of perspective, believes True co-founder and executive chair Matt Truman

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Insight

The Great Reprioritisation – why ESG is moving up the corporate agenda

As the world becomes more aware of its collective responsibilities, focus on the environmental, social and governance (ESG) credentials of an organisation has now become an essential puzzle piece in the corporate agenda. In our latest True Story, we cover the three primary factors driving this reprioritisation.

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Insight

Showrooming In The Digital Age

When done well, D2C and e-commerce are a cost-efficient way to start and grow a retail business or brand. But as inflation bites and consumer confidence takes a tumble, retailers and brands are rightly concerned about the months ahead, and what the future strategy should be and whether omnichannel strategies that include stores should play a role. We summarise some key takeaways we’ve learnt from brands in our portfolio with a strong omnichannel mix.

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Events

Inspiring The Next Generation

We're truly passionate about people, and building successful businesses that are diverse and inclusive. This was a driving force behind an event we hosted recently, to help inspire our community to think about how we can collectively support the next generation.

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Retail Week

Only with economically unsustainable competition removed can the economy reset

The fiscal stimulus in response to Covid lowered the cost of capital, flooding business models that didn’t deserve funding with valuations that were, at times, eye-watering. The upshot of excess stimulus is the inflation every business is now faced with, says True co-founder Matt Truman.

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News

A True Story: Haeckels x Shellworks

At True you’ll hear us talk about our Community of Changemakers – founders and business leaders that are transforming the consumer and retail industry for the better, together. As sector specialists we can help bring leaders together, around common themes to celebrate one another’s wins, learn from one another’s mistakes, benefit from each other’s strengths and generally enjoy getting to know one another and share ideas in the safe confines of our consumer and retail focused ecosystem.

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News

True participates in Fable's $6.55m Series A

With new product lines, store space and international expansion on the horizon it's an exciting time for True to be participating in another funding round for ethically-produced tablewear brand Fable.

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Insight

The Future of Workplace Health & Wellbeing

The European heatwave is a yet another stark reminder of the ways in which the world can change quickly and with an immense knock-on effect.

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News

True Launches Featured Artist Series As It Reimagines The Office

When designing plans for our HQ in London, we wanted to breathe new life into our workplace, to create a warm, welcoming space for our team and community with collaboration front of mind. Art plays a stand-out role in achieving this.

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