True Stories
News, events, case studies and podcasts from across the True community.
Latest story
Q&A with Ribble's Gravel World Championship rider, Maddy Nutt
Ahead of the UCI Gravel World Championships in October in Veneto, Ribble, launches its new Stone Collection Gravel Bikes which will debut at the competition by four Ribble Collective Riders. One of these riders is Maddy Nutt who shares her journey from working in finance to the podiuming at the Earth Series and being selected for team GB for the Gravel Worlds.
News
Liverpool ONE Launches New Innovation Challenge
Liverpool ONE is looking for innovative solutions to further elevate the customer experience to ensure the open-air destination is a must-visit for those who love to shop, eat, drink, be entertained and relax.
Opinion
Revolutionising Advertising: The Rise of Retail Media
In today's ever-evolving advertising landscape, retail media networks are making waves. As Helen Thomas mentioned in the FT this morning, "the idea of 'retail media' is an old one." As the adage goes, everything old is new again, however this time round, the difference is how digital has unlocked new areas of growth.
News
UK startup Jitty raises $2M to build AI-driven home search platform
Jitty, backed by former Deliveroo employees, aims to revolutionize home buying with its comprehensive suite of AI-powered tools. True invests in Jitty out of its VC fund.
News
True Partners with Apparel Brands Limited, Accelerating Growth in the Branded Apparel Market
We are pleased to announce our strategic investment in Apparel Brands Limited (ABL), a UK-headquartered business specialising in the sourcing, design and distribution of Branded apparel and accessories to third parties and through its network of directly operated websites, as well as the licensing and development of branded apparel through its intellectual property portfolio.
Insight
Preventing Customer Abandonment Online: The Path to Success
There are countless factors currently affecting online retailers. From trying to navigate the post-Covid decline in ecommerce penetration to the wider retail landscape facing a storm of downward-demand and supply-side pressures. Innovation Analyst, Molly Walsh, has delved into the world of online customer retention. She has identified five key aspects of the customer journey and how retailers can utilise technology to prevent customer abandonment online.
News
Interview with COAT Paints founders Rob Green & Rob Abrahams
Founded in 2020, COAT Paints was established by founders Rob Green and Rob Abrahams to revolutionise the paint industry, fueled by their dissatisfaction with environmental impact. We invested in COAT in 2021 out of our VC fund. Check out their recent interview with The Retail Bulletin.
Opinion
‘Deflation is coming – retailers must be alive to the risks’
Inflation has been making headlines for more than a year but retailers now need to be alert to the risks of deflation, warns True’s Matt Truman
News
True welcomes ex-Future plc CEO Zillah Byng-Thorne as operating partner
Byng-Thorne's experience in digital, retail, and tech to add value to True portfolio companies.
News
True announces new proposition: Amplify
We've expanded our innovation offering to include a new proposition - Amplify - designed to democratise access to innovation advisory for growing consumer businesses (£15m+ revenue yearly).
News
True and British Retail Consortium announce new partnership
We are excited to announce a partnership with the British Retail Consortium (BRC), the lead trade association for UK retailers. This collaboration will allow BRC members to access cutting-edge technology and foster innovation through True's expertise and network.
Events
Investing in the Future: Pulse Check on the VC Landscape
Our VC team have been immersed in the vibrant European start-up and VC ecosystem, attending three major conferences over the past couple of weeks. While Mike represented us at SuperVenture in Berlin, Joe and Michanne were actively involved in London Tech Week (LTW) and VivaTech in Paris.
Events
True at London Tech Week – Unlocking Digital Potential
This week, London Tech Week took over the Queen Elizabeth II Centre in Victoria. This blog delves deeper into one of the key themes - digital and AI, highlighting the imperative for corporates to embrace digital transformation, prioritise mental health, and foster a culture of innovation.
Events
True at London Tech Week - Solutions for a Sustainable Future
This week, London Tech Week took over the Queen Elizabeth II Centre in Victoria. This blog delves deeper into one of the key themes - climate change, focusing on the transition to a net zero economy, decarbonisation, biodiversity conservation, and the circular economy.
News
The Cotswold Company makes new senior appointments
The Cotswold Company has revamped its senior management team with the appointments of Jim Sharp as chairman and Matt Pollington as chief marketing officer.