True Stories

The world is changing fast, economically, environmentally, socially and technologically. But what can businesses do to help tackle some of the most pressing global challenges we are facing? We went to WIRED Impact 2022 to find out.

Once a futuristic, digital space just written about in sci-fi books, the metaverse is really here, with nearly $2 billion spent on virtual land in the last 12 months. But how should brands be thinking about the opportunity the metaverse presents?

In this True Story, we're tucking into the ever-evolving food landscape. As the cost of food rises, we’re seeing new trends appear on supermarket shelves and on our screens, with the emergence of platforms helping shoppers navigate the cost-of-living crisis.

At a time of massive economic upheaval, history brings a sense of perspective, believes True co-founder and executive chair Matt Truman

As the world becomes more aware of its collective responsibilities, focus on the environmental, social and governance (ESG) credentials of an organisation has now become an essential puzzle piece in the corporate agenda. In our latest True Story, we cover the three primary factors driving this reprioritisation.

When done well, D2C and e-commerce are a cost-efficient way to start and grow a retail business or brand. But as inflation bites and consumer confidence takes a tumble, retailers and brands are rightly concerned about the months ahead, and what the future strategy should be and whether omnichannel strategies that include stores should play a role. We summarise some key takeaways we’ve learnt from brands in our portfolio with a strong omnichannel mix.

We're truly passionate about people, and building successful businesses that are diverse and inclusive. This was a driving force behind an event we hosted recently, to help inspire our community to think about how we can collectively support the next generation.

The fiscal stimulus in response to Covid lowered the cost of capital, flooding business models that didn’t deserve funding with valuations that were, at times, eye-watering. The upshot of excess stimulus is the inflation every business is now faced with, says True co-founder Matt Truman.

At True you’ll hear us talk about our Community of Changemakers – founders and business leaders that are transforming the consumer and retail industry for the better, together. As sector specialists we can help bring leaders together, around common themes to celebrate one another’s wins, learn from one another’s mistakes, benefit from each other’s strengths and generally enjoy getting to know one another and share ideas in the safe confines of our consumer and retail focused ecosystem.

With new product lines, store space and international expansion on the horizon it's an exciting time for True to be participating in another funding round for ethically-produced tablewear brand Fable.

The European heatwave is a yet another stark reminder of the ways in which the world can change quickly and with an immense knock-on effect.

When designing plans for our HQ in London, we wanted to breathe new life into our workplace, to create a warm, welcoming space for our team and community with collaboration front of mind. Art plays a stand-out role in achieving this.