True Stories

News, events, case studies and podcasts from across the True community.

Latest story

SeeChange Technologies Raises £8M in Seed Extension Funding to Transform Global Retail with Visual AI

Funding infusion accelerates commercial deployments and SeeChange's vision for a smarter, safer retail future.

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Opinion

Innovative UK retail has all the ingredients to maximise the opportunities of AI

From supplier negotiations to store operations, AI offers retailers the chance to reap big benefits, believes Matt Truman

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Opinion

In Conversation: Orlando Ribas - Embracing Generative AI for Co-Creation and Innovation

We chat to Orlando Ribas, Co-Founder of Fashable, a proprietary AI generated fashion technology that helps brands reduce the time spent on research, design, and content creation, while limiting the possibility of copyright infringements and allowing designers the time to focus on high-added-value tasks.

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Insight

Exploring Retail Innovation Opportunities: Consumers as Creators

By 2030, the average consumer will have creative capabilities beyond what is possible even for large numbers of specialists today. We see the 'consumer as creator' trend as an enabler for three key opportunity areas: the empowerment of consumer creativity, peer-to-peer services, and the democratisation of influence.

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News

Sneak Energy plans demonic Manchester billboard takeover and branded ouija board merch

Drinks brand Sneak Energy will launch its own branded ouija board as part of its new Halloween campaign – Satanic Cult – as well as launching a billboard takeover in Manchester tomorrow featuring catchy slogans such as “Hail Satan!” and “It’s sacrilicious!”

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Insight

A masterclass in community: Inside Sneak's formula for cultivating an invested user base

Following our recent event, there was a lot of interest around how our portfolio company, Sneak, had built such an engaged community. Our Head of Marketing, Danielle Le Toullec, sat down with Lauren Carroll, Head of Comms at Sneak to delve deeper into their community development and growth off the back of one of the brand’s biggest ever campaigns. The Halloween-themed drop - Satanic Cult - drove enormous community engagement, leading to a UK sellout in just 18 hours & global sellout in 1 week.

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Events

Elevating Retail: Advancing Connected Stores through Collaboration and Technology

As a future-focused partner for the consumer industry, we’re constantly navigating the intersection of consumer behaviour shifts and emerging technology. That’s why we partnered with TheIndustry.fashion to host an event centred around the topic of ‘The Connected Store’, bringing together key decision-makers from brands and retailers to gain practical advice on how to deliver a true, seamless omnichannel retail experience.

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News

Hush brand re-launch

You may have noticed Hush has changed a little this month – a new logo, new look and an exciting new collection. Our Head of Marketing, Danielle Le Toullec caught up with Hush's Chief Creative Officer, Melissa Dick to discuss the brand refresh and her inspiration for the new collection, ‘A Moment in Hush’.

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News

Q&A with Ribble's Gravel World Championship rider, Maddy Nutt

Ahead of the UCI Gravel World Championships in October in Veneto, Ribble, launches its new Stone Collection Gravel Bikes which will debut at the competition by four Ribble Collective Riders. One of these riders is Maddy Nutt who shares her journey from working in finance to the podiuming at the Earth Series and being selected for team GB for the Gravel Worlds.

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News

Liverpool ONE Launches New Innovation Challenge

Liverpool ONE is looking for innovative solutions to further elevate the customer experience to ensure the open-air destination is a must-visit for those who love to shop, eat, drink, be entertained and relax.

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Opinion

Revolutionising Advertising: The Rise of Retail Media

In today's ever-evolving advertising landscape, retail media networks are making waves. As Helen Thomas mentioned in the FT this morning, "the idea of 'retail media' is an old one." As the adage goes, everything old is new again, however this time round, the difference is how digital has unlocked new areas of growth.

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News

UK startup Jitty raises $2M to build AI-driven home search platform

Jitty, backed by former Deliveroo employees, aims to revolutionize home buying with its comprehensive suite of AI-powered tools. True invests in Jitty out of its VC fund.

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News

True Partners with Apparel Brands Limited, Accelerating Growth in the Branded Apparel Market

We are pleased to announce our strategic investment in Apparel Brands Limited (ABL), a UK-headquartered business specialising in the sourcing, design and distribution of Branded apparel and accessories to third parties and through its network of directly operated websites, as well as the licensing and development of branded apparel through its intellectual property portfolio.

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Insight

Preventing Customer Abandonment Online: The Path to Success

There are countless factors currently affecting online retailers. From trying to navigate the post-Covid decline in ecommerce penetration to the wider retail landscape facing a storm of downward-demand and supply-side pressures. Innovation Analyst, Molly Walsh, has delved into the world of online customer retention. She has identified five key aspects of the customer journey and how retailers can utilise technology to prevent customer abandonment online.

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News

Interview with COAT Paints founders Rob Green & Rob Abrahams

Founded in 2020, COAT Paints was established by founders Rob Green and Rob Abrahams to revolutionise the paint industry, fueled by their dissatisfaction with environmental impact. We invested in COAT in 2021 out of our VC fund. Check out their recent interview with The Retail Bulletin.

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