Zwift: An at-home training platform that connects cyclists around the world.

Sport & FitnessInternationalCurrent
Written By True Global
 

About

Zwift, founded in 2014, is a fitness technology company combining gaming and exercise to create an immersive virtual training experience for cyclists and runners. The platform was built to gamify fitness and inspire more people to be active more often. Zwift is used in more than 190 countries.

 

Our journey with Zwift:

We first invested in 2018 as part of a Series B round alongside Highland Europe, Causeway Media and Novator. We re-invested in 2020 in their $450m Series C following a significant uplift in demand for at-home fitness.

In 2026, Zwift acquired Rouvy, adding real-route video riding alongside its own virtual worlds.

Brand Facts

  • Founded in 2014 to gamify fitness and inspire more people to be active more often

  • More than 290 miles of road to ride in Zwift — further than riding from London to Paris

  • Zwift is used in more than 190 countries

  • Zwift is the title sponsor of the Tour de France Femmes avec Zwift, having backed the race since its 2022 launch and recently extended its commitment for four more years

 

True Stories…

 
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Zwift Acquires Rouvy
Zwift Acquires Rouvy

Zwift has acquired Rouvy, the real-routes indoor cycling app, marking a significant step in the expansion of the global indoor cycling category.

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True goes up a gear with $100m Zwift investment
True goes up a gear with $100m Zwift investment

True is extending its partnership with Zwift, as cyclists continue to flock to the platform and virtual fitness platforms grow in popularity. True teamed up with KKR to fundraise the latest $450m minority investment round.

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Riding High: True's investment in Zwift
Riding High: True's investment in Zwift

In December 2018, True invested in Zwift, the multiplayer online training and racing platform for cyclists and runners, a business that we believe has the potential to transform the indoor fitness market. Our investment forms part of a $120m fundraising round, in which we have partnered with leading venture capitalist investor Highland Europe and strategic investor Causeway Media, which have a number of assets in both traditional sports and esports.

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