10%
10% is a direct-to-brand loyalty platform giving shoppers 10% cashback on future purchases while delivering rich customer insights to FMCG brands.
brand facts
- 10% is a cashback platform that allows users to earn rewards by scanning their grocery receipts..
- The platform provides consumers with a streamlined loyalty experience, rewarding commitment to specific brands rather than individual retailers, while giving brands cross-basket insights and a direct connection with loyal customers.
- 10% was founded by Clemence Luc, ex-Jow, and Max Lemasquerier, former Head of Engineering at Galadrim.
Brand categories
- venture capital
- technology
- UK & international
- current
Our journey with 10%
True invested in 10%’s pre-seed round in 2025 to support them as they scale up the product.
