ADAY uses clever designs and sustainable materials to create a collection of versatile items that make up the ultimate everyday capsule wardrobe.


brand facts

  • Co-founders Meg He and Nina Faulhaber believe style is a sustainable choice. They want their brand to leave planet Earth stronger than before.
  • 70% of the fabrics are made with regenerative or recycled fabrics and 82% of the mills have water-recycling and purification systems.
  • ADAY has been named one of the Most Innovative Companies in the world by Fast Company and a Forbes 30 under 30 company.

Brand categories

  • venture capital
  • clothing & apparel
  • international
  • current

Our journey with ADAY

True partnered with ADAY in its early days, giving the founders space in the innovation hub in Victoria. We believe fully in ADAY's mission to further slow fashion, and prevent fashion from having a detrimental impact on the environment.

brand updates


Meg He: Why I started ADAY

Co-founder Meg He speaks to Business Insider about why she quit her job in investment to set up her own business.

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ADAY raises $8.5m

ADAY's co-founders speak to Forbes about their latest fundraise and how they will look to grow the business.

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True Stories

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