True led Fable's $2.7m seed round, with additional participation from Canadian angels and investors. We believe that the business can offer beautiful, sustainable homeware more affordably due to its digitally-led business model — that’s what drove our investment, alongside its ethical and sustainable credentials.
Since Fable’s inception in 2019, they have been partnered with Mealshare, a local organization making it their mission to fight youth hunger through partnerships with restaurants and companies in the food sector.
In Joe Parenteau’s belief, his biggest claim to fame was being featured in Lego Magazine as a child. “I was huge into Lego growing up, building everything, not really following the manuals, but just putting things together. I built a submarine and I thought it was the greatest thing ever, and in some ways, it was.” Building the submarine of his own design remains an analogy for Parenteau for building a business–it takes time, patience, vision, and creativity.
Join the team at Fable.