Huboo is making it easy for brands of all sizes to get their products to their customers. It's an end-to-end fulfilment platform, managing storage, picking, packing and delivery for its clients. At the heart of the business is a multi-faceted software platform which optimises all stages of the fulfilment process.


brand facts

  • CEO and Co-founder is Matin Bysh, alongside Co-founder Paul Dodd. They launched the business in 2017.
  • The Co-founders originally met at their son’s Saturday morning football game.
  • The company primarily serves micro, small and mid-sized e-commerce businesses, a massively underserved market in the UK and abroad.
  • Paul and Martin are both from an eCommerce and tech background, and were frustrated by the lack of quality, trusted and multifunctional fulfilment providers.

Brand categories

  • venture capital
  • technology
  • international
  • current

Our journey with Huboo

True made an initial seed investment in 2020, seeing the potential for Huboo's technology to alleviate issues that SMEs face with fulfilment, to then follow on with further investment later the same year.

brand updates


Hubbo launches Spain warehouse

Huboo has continued its European expansion, with the launch of a second warehouse on the continent in Spain. Huboo has announced that it is set to open a 4,200 sq mt logistics centre in Madrid in October, following the opening in June of its first site outside the UK in Eindhoven, The Netherlands.

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How Huboo solves warehouse supply chain issues

Reports of the warehousing sector being at breaking point are quite alarming – but they aren’t shocking. For months now, there have been major issues with several components of the supply chain that are going to cause problems. Hubboo explores the challenges in the industry.

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