Represent
Founded by brothers George and Michael Heaton in 2011, Represent is a UK-based luxury brand specialising in luxury and performance sportswear. With collaborations with global brands such as Puma, Belstaff and Oasis, the UK-based brand blends contemporary style with premium craftsmanship and caters to a worldwide audience.
brand facts
- Founded in 2011 by brothers George and Michael Heaton.
- Represent has seen rapid growth, growing at an annual growth rate (CAGR) of 64% since 2020.
- The brand has collaborated with brands such Belstaff, Puma, and Oasis.
- The brand’s 247 line, designed bridge the gap between athleisure and performance sportswear, has been popular with several of the world’s highest performing Hyrox athletes.
Brand categories
- private equity
- clothing & apparel
- UK & international
- current
Our journey with Represent
Represent's own loyal customer base, along with its proven ability to create luxury designs that evolve with the needs of its client base is why this partnership is so important to us. Partnering with a brand that has managed to thrive in today’s challenging environment and grow a loyal customer base perfectly reflects the kind of brand we feel encapsulates what it means to be part of the True community.
