We acquired Ribble in November 2015 – and it became a pet project for the bike-mad team at True. Since then, we’ve bolstered Ribble's management team and operating board, launched numerous game-changing bikes and market-leading gear, and masterminded a new brand identity and website. International growth has accelerated, with new websites in Australia and Germany and, via True’s retail network Ribble was able to venture into bricks and mortar retail for the first time, which has led to a rollout of six prestige showrooms across the UK.
Virtual commerce technology is helping brands take online shopping to the next level. But it requires a major rethink of stores and staff roles. Ribble's CEO Andy Smallwood spoke to Vogue Business about Ribble Live and how they are blending the lines between physical and digital retail – and imagining a new way for the two to co-exist and flourish.
Depending on your mindset, getting in the winter miles can either mean a necessary commute in the dark or a chance to experience the beautifully crisp mornings that come with the season. In this blog, Ribble offers you their recommendations for how to turn winter miles into sunny smiles.