Serious Pig

Serious Pig is elevating the traditional pub snack - creating snacking salami, cheese and charcuterie for the casual drinker.

Serious Pig

brand facts

  • The business was started by Co-founders George Rice and Johnny Bradshaw.
  • The idea started at a beer garden in London, by with the big question of ‘what would be the perfect pub snack to accompany their pint of real ale and glass of red Bordeaux?’. The answer? ‘Posh Peperami’.
  • George and Johnny met as neighbours. George lived above Johnny and visited him once at 3am to ask him to turn his music down, and instead ended up staying until 6am.

Brand categories

  • venture capital
  • food & beverage
  • UK
  • current

Our journey with Serious Pig

Serious Pig was one of True's first early stage investments and its first venture into the Food & Beverage space.

brand updates


Producing snacks to complement the growing craft beer scene.

Co-founder George Rice speaks to City AM about producing snacks to complement the growing craft beer scene.

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Serious Pig Smashes its Crowdfunding target

Serious Pig has smashed a £350,000 crowdfunding target to help accelerate growth, expand the product range and bolster its sustainability credentials.

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True Stories

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