10% raises €2.4M to reinvent FMCG brand loyalty
We’re excited to announce our investment in 10%, who have just closed a €2.4M Seed round to reinvent FMCG brand loyalty. The round was led by Speedinvest, with participation from us at True, Fund F, Kima Ventures, Techmind VC and several angels.
Founded by Clémence Luc and Max Lemasquerier, 10% is a real-time data platform that removes intermediaries, enabling brands to collect, visualise and activate receipt-level data while rewarding users through a cashback app. By putting power back in the hands of both brands and consumers, 10% is creating a fair, transparent loyalty model built on real customer relationships.
Our own Joe Seager-Dupuy said:
Clémence and Max are exactly the type of founders we love to back at True: magnetic, driven, and customer-obsessed. We're excited to be part of their mission to make loyalty truly rewarding for millions of consumers across Europe.
Excited to support 10% as they build a fairer, smarter model of loyalty for millions of shoppers.
To find out more about how 10% transforms everyday purchases into shared value for brands and consumers, download the document below.
download doc