We’re delighted to share that we’ve invested in Complir’s $11m Seed round, led by General Catalyst, marking our second investment in Denmark this year.

Swift Partners, a new holding company set up by experienced retail executives Richard Pennycook, Trevor Strain and Matt Truman, is acquiring Argos.

Universify turns 10 this year. We've been proud supporters from early on, and we'd love for our network to help mark the milestone.

The Cotswold Company has posted another record year of sales driven by store openings and new ranges.

We’re excited to announce a new partnership between True and EUVC, bringing together conversations, perspectives and insights focused on the future of consumer and venture. In our first episode, Joe Seager-Dupuy and Andreas Munk Holm are joined by Susan Lin from Felix Capital and Sameer Singh from Speedinvest to discuss what really matters in consumer VC today.

Zwift has acquired Rouvy, the real-routes indoor cycling app, marking a significant step in the expansion of the global indoor cycling category.

Jim Slater has been appointed as Chair of German Doner Kebab to support its continued growth both in the UK and internationally.

What do technology and AI hold for the future of farming and the protein supply chain? See our key reflections from last week's event at True House.

Apparel Brands Group have appointed Stuart Puddy as Director of M&A and Strategic Partnerships, strengthening the group’s ambition to grow its brand portfolio.

Hospitality represents a significant share of Europe’s economy and demands constant, detailed operational oversight. Yet there is a huge lag for restaurant groups and multi-site operators to understand performance - that is exactly where Alpa comes in and why we at True are excited to back the company.

We are proud to announce True’s participation in the €4m Seed round of Cambiotics.

The Cotswold Company deliver 17% year-on-year Christmas sales growth as well as open their newest showroom in Chichester.

Represent have appointed ex-Adidas Yeezy general manager Jim Anfuso as President of North America to support the brand's continued growth in the US.

In our latest blog, we break down five themes we saw at Web Summit 2025, from agentic commerce to enterprise AI, cybersecurity, creators and robotics, and what they signal about how retailers and brands will build and compete over the next 18–36 months.

French startup Kotcha, co-founded with marathon legend Eliud Kipchoge and the NN Running Team, has raised €3.5 million to make world-class coaching accessible to every runner. Using AI to recreate the athlete–coach relationship, Kotcha delivers adaptive, personalised guidance at scale.

The Cotswold Company announced strong 30% uplift in their first half of 2025 after growing its customer base by 21%.

We’re excited to announce our investment in Pinpoint, who’ve just raised a $2.5M Seed round to help brands convert social attention into measurable growth.

Castore, the premium performance sportwear brand and Apparel Brands have announced a five-year partnership commencing in 2026, with Apparel Brands taking on the license to develop, manufacture and distribute Castore-branded socks and underwear across the UK and Europe.

It's been a big September for Ribble and the Outliers. From presenting the British Gravel Championships 2025 in Dalby Forest to the Outliers taking home wins at both the British AND European Gravel Championships, they're on a winning streak.

We’re excited to announce our investment in 10%, a real-time data platform that removes intermediaries, enabling brands to collect, visualise and activate receipt-level data while rewarding users through a cashback app.