As part of our ongoing partnership with the World Retail Congress this year, we handpicked 13 technologies to take part in the Value Creator Zone, moderated a panel on unlocking real AI value and curated a landmark report containing 30 real-world case studies in retail.

Last week, we brought the wider True network together at True House to mark the start of summer and connect in person.

We partnered with the World Retail Congress to curate its Startup Zone, highlighting ten groundbreaking businesses and their technologies redefining the future of retail.

After a packed three days of meetings with leading retailers, brands, tech businesses—plus connecting with our US corporate partners, the True team are back from Shoptalk Las Vegas 2025.This year’s agenda focused on the four fundamental qualities today’s consumers expect: customer hospitality, value, inspiration and a strong reason for being. With Liam Buswell and Jamie Campbell representing True on the ground in Vegas, here are their insights from this year’s event.

We’ve distilled the key takeaways from the Retail Jam 2024 into four main themes: Ethical Sourcing & Sustainability, AI & Digital Transformation, Omnichannel Strategies, and Customer Insights & Engagement. To put each point into context with what we’re seeing on the Innovation Advisory side of True, Danielle Le Toullec (Head of Marketing at True) interviews Gursh Mendhir (Innovation Principal).

In light of London Tech Week, we hosted an evening of drinks, canapes and insights that brought together leaders from the retail, consumer, and technology sectors. There was a dynamic panel discussion on corporate innovation with industry experts, Clare Forbes, Director of Technology at Fortnum & Mason, Farrukh Hassain, Investment Director at Sony Innovation Fund, Omar Hassan, Managing Director of Global Growth Hub, moderated by Danielle Le Toullec, Head of Growth & Marketing at True.

Explore key insights from True's "Reimagining Agtech: Transforming the Future of Food" event, where industry leaders convened to discuss the urgent need for systemic change within our food systems. Delve into the challenges and opportunities identified in agtech adoption, the economic impacts of current practices, and the vital role of innovation and government support in shaping a sustainable future.

Our Head of Marketing, Danielle Le Toullec, dives into the key themes that dominated WRC this year, from embracing customer-centricity to the importance of innovative leadership, having a clear vision of transformation, championing innovation and sustainability, omnichannel strategies and AI's expanding role in retail.

The True team is back from Shoptalk Las Vegas after a packed week of insightful panel discussions, meetings with brands and technology businesses, as well as connecting with our US corporate partners. Our Innovation Principal, Jamie Campbell, explores this year's major themes.

Our innovation analysts share their selection of the top tech startups that exhibited at Smart Retail Tech Expo and why they stood out.

This week, London Tech Week took over the Queen Elizabeth II Centre in Victoria. This blog delves deeper into one of the key themes - climate change, focusing on the transition to a net zero economy, decarbonisation, biodiversity conservation, and the circular economy.

As a future-focused partner for the consumer industry, we’re constantly navigating the intersection of consumer behaviour shifts and emerging technology. That’s why we partnered with TheIndustry.fashion to host an event centred around the topic of ‘The Connected Store’, bringing together key decision-makers from brands and retailers to gain practical advice on how to deliver a true, seamless omnichannel retail experience.

This week, London Tech Week took over the Queen Elizabeth II Centre in Victoria. This blog delves deeper into one of the key themes - digital and AI, highlighting the imperative for corporates to embrace digital transformation, prioritise mental health, and foster a culture of innovation.

Our VC team have been immersed in the vibrant European start-up and VC ecosystem, attending three major conferences over the past couple of weeks. While Mike represented us at SuperVenture in Berlin, Joe and Michanne were actively involved in London Tech Week (LTW) and VivaTech in Paris.

The True Innovation team have been busy immersing itself in the world of retail technology surrounded by some of the most exciting brands and vendors in the industry; this time, it was Shoptalk Europe. Mike Tattersall and Jamie Campbell flew to Barcelona talk all things digital innovation in the retail and consumer industry at Europe’s biggest retail conference.

Hot off the heels of ShopTalk Las Vegas, we took a trip to Barcelona to attend and speak at the World Retail Congress. With Matt, our Co-founder & Exec Chair speaking on the future of the industry and the current state of investment market in a private top 30 global CEO forum and Archie, our Innovation Director speaking on Circularity and Retail's Journey to Net Zero. In the spirit of democratising access to the event, we’re lifting the lid on our top takeaways.

ShopTalk Las Vegas is a space where the most influential brands, and the rising stars, unite to develop connections, have conversations, learn insights and reimagine the future together. Here are our top three takeaways from this year's event.

The world is changing fast, economically, environmentally, socially and technologically. But what can businesses do to help tackle some of the most pressing global challenges we are facing? We went to WIRED Impact 2022 to find out.

We're truly passionate about people, and building successful businesses that are diverse and inclusive. This was a driving force behind an event we hosted recently, to help inspire our community to think about how we can collectively support the next generation.

Did you know that 80% of consumer spending is done by women (a total of $20 trillion) and yet only 2% of all VC Capital is in all-women led businesses. These numbers shed a disappointing light on the industry - and business landscape more broadly - and so we invited the brilliant women of our community to discuss topics such as this on International Women's Day in a panel hosted at True House.