Innovation analyst Noam Silva met with Alexandra Maslova, founder of SmartDPP and fashion designer Martina Spetlova at Selfridges this week to discuss their implementation of Digital Product Passports in luxury retail. These digital identifiers track products from source to sale, enabling businesses to substantiate claims and comply with upcoming EU regulations on supply chain transparency.
Digital Product Passports at Selfridges
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Represent launches womenswear.
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