Global health and consumer goods company, Johnson & Johnson Consumer Health is today, together with True, initiating a process to find innovative technology-led solutions to help its stable of internationally-recognised brands, such as Johnson’s Baby, Listerine and Neutrogena, address specified challenges and opportunities. J&J LaunchPad is a mechanism for Johnson & Johnson Consumer Health to run pilot projects with innovative vendors (startups, scaleups and beyond), targeting priority action areas at speed with a view to developing fully-implemented commercial solutions.
2020 LaunchPad will begin in EMEA with targeted briefs for specified brand and category initiatives. True will assist and administer the LaunchPad process, using its own international network of startups and investors to identify and filter market-leading solutions capable of adding value to one of the world’s largest consumer goods companies.
Mike Tattersall, True’s Chief Commercial Officer, said “We are delighted to be working with Johnson & Johnson Consumer Health on this series of initiatives, starting today with a project for Listerine in EMEA and a series of further challenges to follow. We are great believers in the reciprocal advantage which can be delivered when the world’s most innovative technology solutions can be productively paired with scale enterprises. For J&J Consumer Health we will utilise our extensive network and experience of driving innovation with our Corporate Partners to identify best-in-class technologies and services to address the specific priorities of the brands, while for the successful applicants to the program this represents an unparalleled series of opportunities to work with one of the world’s leading consumer goods groups”.
Mike Summers, Head of Johnson & Johnson’s Consumer Health LaunchPad Program additionally shared “We are extremely excited to collaborate with True continuing a culture of marketing excellence at Johnson & Johnson Consumer Health and accelerating our collaborations with the next generation of marketing innovators that will inevitably shape the future of our industry.”