Ribble partner with HUUB to launch RIBBLE REBELLION Race Kit at Redlands.


News / 15 Apr 2024

Originally published by biketoday.news, velouk.net and dealtown

Ribble Cycles has teamed up with premium endurance sport apparel brand HUUB to launch RIBBLE REBELLION's new Race Kit. 

RIBBLE REBELLION, the new race Team from Ribble, will be racing in their distinctive new race kit for the first time as they kick off the season in style at Redlands Bicycle Classic - the 5 day stage race in California.

The kit has been created to perfectly complement the RIBBLE REBELLION Ultra SL R 'Colour Clash' bike paint scheme and to provide a striking stand-out presence on the dynamic crit racing scene. Designed by Ribble's in-house design team, the new kit utilises HUUB's latest technologies and has been carefully selected to ensure performance optimisation with the world class aerodynamic properties of Ribble's Ultra SLR. 

Andy Smallwood of Ribble commented:

Following their launch, RIBBLE REBELLION with their ultra-fast, ultra impactful custom painted Ribble Ultra SLR bikes have captured the imagination of the growing crit racing audience, so their new race kit had to be something special not only from a performance perspective but to also be a reflection of their personality, ambition and a clear statement of intent to make an impact. Partnering with HUUB, we seek to advance performance in cycling. The partnership makes a commitment to support Elite performance at the highest level and I can’t wait to see the team racing with the best in the world on their Ultras in the States at Redlands.

HUUB CEO Dean Jackson added:

It seemed a natural progression for HUUB to support the Ribble Rebellion team. With a primary focus on disrupting the global crit circuit, we wanted to be part of this all-new racing team. Helping them shake up the scene, knowing that our kit will deliver a competitive advantage on the bike as well as looking good when going toe-to-toe with the world's best.

The team's replica Short Sleeve Jersey, Long Sleeve Jersey and Bib Shorts will be available to buy on huubdesign.com.

RIBBLE REBELLION partners also include Mavic and Smith. 

More info about RIBBLE REBELLION can be found here...

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