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News, events, case studies and podcasts from across the True community.
Apparel Brands Appoint Stuart Puddy as Director of M&A and Strategic Partnerships
Apparel Brands Group have appointed Stuart Puddy as Director of M&A and Strategic Partnerships, strengthening the group’s ambition to grow its brand portfolio.
Castore and Apparel Brands Announce Strategic Partnership
Castore, the premium performance sportwear brand and Apparel Brands have announced a five-year partnership commencing in 2026, with Apparel Brands taking on the license to develop, manufacture and distribute Castore-branded socks and underwear across the UK and Europe.
True Partners with Apparel Brands Limited (ABL), Accelerating Growth in the Branded Apparel Market
We are pleased to announce our strategic investment in Apparel Brands Limited (ABL), a UK-headquartered business specialising in the sourcing, design and distribution of Branded apparel and accessories to third parties and through its network of directly operated websites, as well as the licensing and development of branded apparel through its intellectual property portfolio.