Disruptive energy drinks brand Sneak Energy’s first OOH campaign goes live this June and runs throughout the summer, broadcasting its formula’s powerful ability to ‘Hack Your Brain’.

Drinks brand Sneak Energy will launch its own branded ouija board as part of its new Halloween campaign – Satanic Cult – as well as launching a billboard takeover in Manchester tomorrow featuring catchy slogans such as “Hail Satan!” and “It’s sacrilicious!”

True has acquired a majority stake in D2C zero sugar, energy drink business Sneak to help supercharge international expansion, build out Sneak’s distribution channels and support the business as it continues to disrupt the traditional energy drink market with its creative approach to marketing and ecommerce.

Sneak is disrupting the energy drinks market, with a distinctively branded healthy alternative. We believe that Sneak has the creativity, brand power, product attributes, and founding team to continue its disruption of the UK energy drinks market and to grow internationally, both in the US and Europe.