Soulfresh will be ‘murdering thirst’ in 2024, launching global mega-brand Liquid Death in Australia and New Zealand.

This is our first investment in the food and beverage sector - so why have we chosen Antipodean healthy food group Soulfresh? We take a look at the market and the reasons why we believe we can help support the Soulfresh team on its journey.

True has invested £26m in Soulfresh, a food and drinks brand that’s disrupting the market with alternative options for consumers focused on healthy and sustainable lifestyles.