Zwift has acquired Rouvy, the real-routes indoor cycling app, marking a significant step in the expansion of the global indoor cycling category.

True is extending its partnership with Zwift, as cyclists continue to flock to the platform and virtual fitness platforms grow in popularity. True teamed up with KKR to fundraise the latest $450m minority investment round.

In December 2018, True invested in Zwift, the multiplayer online training and racing platform for cyclists and runners, a business that we believe has the potential to transform the indoor fitness market. Our investment forms part of a $120m fundraising round, in which we have partnered with leading venture capitalist investor Highland Europe and strategic investor Causeway Media, which have a number of assets in both traditional sports and esports.