In 2018, True hosted its inaugural Cycle Challenge in Mallorca, helping to bring True’s annual fundraising total for its charitable partner, Tommy’s, to over £125,000.
Famed for its cycling – and a training base for the world’s best cyclists – Mallorca was host to over 60+ cyclists from across our community. Cyclists took part in a variety of challenges through some of the island’s toughest mountain ranges, across its most beautiful flatlands and alongside stunning coastal roads. Set over three days, cycling took participants up some of the island's notorious routes, stopping for lunch at some beautiful spots. The fun didn't stop in the evenings with group dinners taking place each night, so everyone could refuel and catch up with the rest of the group on the day's events - culminating in a fiesta on the final night.
Tommy’s is the largest UK charity funding research into the causes of miscarriage, stillbirth and premature birth. In addition to fundraising, the challenge provides the opportunity to get to know True and its retail and consumer sector-specialist network in an informal and fun way, while enjoying the scenic and sunny views of Mallorca.