True Talks: Rich meets ... Catherine Bond Muir and Alice Powell

How do you level the playing field between the sexes in male-dominated sports? If you were brave you could start by setting up a new all-female motor sport business and race series. This is exactly what Catherine Bond Muir has done with the single-seater W-Series. Catherine speaks to Rich about the commercial challenges of setting up such an expensive sport and fundraising more generally, while driver Powell talks to Rich about her role as an influencer in supporting and growing the series.