Stories

True Stories

News, events, case studies and podcasts from across the True community.

Podcast Podcast

True Talks: Rich Anson meets ... Dr Nick Taylor

Unmind is a workplace mental health platform that empowers employees to take ownership of their own well-being. But it also helps support organisations with their own mental health initiatives through the anonymised data. Nick shares the unconventional story of how he became the CEO & Co-Founder of a startup, as well as some insight into what it's been like to share that journey with investors, including True.

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True Talks: Rich meets ... Giles Humphries, Mindful Chef

Giles Humphries, CMO and Co-founder of health-focused food box, Mindful Chef, talks to Rich about how he and his Co-founder built their business to put purpose, people and planet at the heart of their operations. Giles also shares his founder journey from the early stages through to its acquisition by Nestle and discusses some of the challenges faced during the pandemic, which included how to deal with a trebling of demand over a very short period.

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Podcast True Global Podcast True Global

True Talks: Rich meets ... Jonathan Petrides, allplants

With an increased awareness among consumers of the impact a meat-free diet can have on climate change and the environment, allplants has put plant-based eating at the heart of their business. Hear how Jonathan (JP) has built his business to harness not only the vegan target market, but the thousands of consumers who are looking to put plants at the heart of their diet, whether that is for their own health reasons, or for the health of the environment.

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Podcast Podcast

True Talks: Rich meets ... Alison Hutchinson CBE, Pennies

Alison Hutchinson CBE, Founder & CEO of Pennies, the UK's leading fintech charity, speaks to Rich about the charity's unique model and challenges in funding the development of such an innovative platform. They discuss everything from having to create a complicated payments platform, with a lean team, through to the huge impact retailers and brands can make to their nominated charities through the micro-donations platform.

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True Talks: Rich meets ... Catherine Bond Muir and Alice Powell

How do you level the playing field between the sexes in male-dominated sports? If you were brave you could start by setting up a new all-female motor sport business and race series. This is exactly what Catherine Bond Muir has done with the single-seater W-Series. Catherine speaks to Rich about the commercial challenges of setting up such an expensive sport and fundraising more generally, while driver Powell talks to Rich about her role as an influencer in supporting and growing the series.

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Podcast Podcast

True Talks: Rich Anson meets … Lucy Jewson

True acquired sustainable kidswear brand Frugi in 2018. Nine months on, Rich Anson catches up with Frugi’s Co-founder Lucy Jewson and True’s Co-founder Paul Cocker about why Lucy and her husband – a couple with a passion for the planet – decided True would be the right investor to work with as they grow their company the responsible way.

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Podcast Podcast

True Talks: Rich Anson meets…Andy Smallwood

Ribble Cycles is a bike brand to be passionate about, and the company has rewarded our own faith with superb performance since we acquired it in November 2015. True brought in CEO Andy Smallwood, formerly of Boardman Bikes, to help support the growth and transformation of the brand. The results of the rebrand have been phenomenal, with sales growing 50% year-on-year and a significant increase in the average selling price of each bike, reflecting the increasingly aspirational nature of the brand.

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Podcast Podcast

True Talks: Rich Anson meets…Danny Gray.

True invested in the game-changing beauty brand War Paint in 2020, following a period of massive growth for the company. Founder of War Paint, Danny Gray, talks to Rich about how he used his experience as a teenager to build a successful business in one of the fastest growing sectors of the beauty industry.

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