Walgreens launches search for innovation through new collaboration with True

Walgreens, America’s best-loved pharmacy, health and beauty company, today announced two innovation challenges in collaboration with True, as part of its ongoing mission to offer the best variety of accessible omnichannel services and products for its customer-base.

Walgreens launches search for innovation through new collaboration with True

News / 1 Jun 2021

Walgreens, America’s most loved pharmacy, health and beauty company, today announced two innovation challenges in collaboration with True, as part of its ongoing mission to offer the best variety of accessible omnichannel services and products for its customer-base.

The two challenges launch today until June 25th and will seek out to find the latest enterprise-ready innovations in this field. These are:

The Mobile App Awareness Challenge. Walgreens is looking to find audience targeting solutions that will drive awareness of the mobile app services and content, to increase downloads and engagement.

The Win Seniors to Omnichannel Challenge. Walgreens is encouraging applications from businesses that can support efforts to engage and boost conversion with the senior 65+ demographic, on an omnichannel basis.

Applications open on 2nd June and close at midnight, 25th June. Successful applicants will be asked to pitch to Walgreens.

The challenges kick-off True’s programme which has been tailored to Walgreens. True’s roster of global corporate partners all gain ongoing and pre-emptive access to emerging technologies and consumer products, which True sees through its annual innovation flow of over 3,500 enterprise-ready technology and consumer-product businesses. Some of the other corporations in the Partnership programme include Coca-Cola European Partners, Johnson & Johnson, TJX and 7-Eleven.

In addition, Walgreens will benefit from True’s sector-specialist expertise, exclusive programme of events and proprietary research to enhance Walgreen’s knowledge and understanding of retail’s fast-changing operational landscape.

Mike Tattersall, CCO of True comments: “We’ve been working with Walgreens for a number of months now and are excited by the value we can provide – demonstrated neatly through the two innovation challenges we are launching today. With extensive structural shifts in how consumers approach shopping for healthcare we believe we can be instrumental in providing tailored expertise and real impact for Walgreens.”

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