What Alpa does
Alpa is building the financial operating system that hospitality has been missing. The platform structures fragmented data from POS systems, banking infrastructure, and direct supplier integrations into a live, operational P&L giving operators continuous visibility into gross margins, labour costs, overheads, and profitability in real time, without bookkeeping, reconciliation, or accounting workflows.
For individual operators, this means clearer insight into margins, cost drivers, and performance in real-time, before month-end accounts arrive. For multi-site groups and franchise networks, it creates consistent, standardised financial visibility across every location, enabling earlier identification of underperformance and more informed decision-making.
Alpa's AI-powered pipeline handles OCR on invoices, predicts detailed P&L categories, and automates transaction classification, removing manual corrections. The platform is designed for daily use by operators while remaining fully complementary to existing accounting systems.
Why we backed Alpa
A founding team that has lived the problem. Alpa was co-founded by Anton Soulier and Jean-François Moy. Anton was employee number seven at Deliveroo, where he spent three years leading the company's expansion into France. He then founded Taster, a creator-led restaurant chain that operates across 100+ European cities. Jean-François brings deep technical leadership from Vestiaire Collective, where he led multi-country engineering teams and built infrastructure adopted by global brands. Together, they bring a rare blend of hospitality operating experience and engineering depth.
A massive and growing market. Hospitality is a multi-trillion-dollar global industry, with over 1.1 million franchise locations alone across the US, UK, France, and Germany, and that's before counting the broader universe of independent restaurant groups, hotel chains, and multi-site food and beverage operators. Yet despite its scale, the sector remains dramatically underserved by modern financial tooling. Our conversations with senior leaders from large hospitality chains and leading UK restaurant chains confirmed that even the largest operators struggle with timely financial data, and that smaller groups are almost entirely left behind.
A compelling product vision. Alpa's real-time operational P&L is a beachhead into a much larger opportunity. The long-term vision is to become the financial backbone of the hospitality economy, expanding into benchmarking, embedded financing, payment solutions, and cash flow automation. That breadth of ambition, grounded in a focused starting point, is exactly what we look for at the pre-seed stage.
What's next
Alpa has raised $3.5m in a pre-seed round led by Daphni, with participation from True, Firedrop, 2100 Ventures, and Oprtrs Club alongside angel investors including Voodoo founder Alexandre Yazdi and former Burger King France CEO Jérôme Tafani, who has joined the board. The company has launched commercially in the UK and is already operational with early restaurant group and franchise pilots.
The funding will be used to strengthen Alpa's core product and engineering capabilities including financial data infrastructure, native supplier integrations, AI-driven classification, and operator-grade financial workflows as the team builds towards long-term category leadership in hospitality fintech.
We're proud to support Anton, Jean-François, and the Alpa team on this journey, and we're excited to see the company bring much-needed financial clarity to an industry that has been underserved for too long.