True has invested one million pounds in premium direct-to-consumer bedding brand, Bedfolk. The funds will be used to expand the Bedfolk collection and add new product lines, as well as to invest in talent and marketing.

Retail and fashion supply chain experts, PDS Multinational Group have co-invested in True’s Early Stage Investment Fund as part of an agreement to support its journey to identify innovative solutions for its customers.

True and hush today announce a new partnership to mark the next chapter of the fashion and lifestyle brand’s continued growth story, with True investing in hush in a deal that has been several years in the making and reflects our shared ambition in the digital retail space.

True has appointed Susanne, who has a wealth of experience across retail including roles as Chief Operating Officer at Superdry plc, Buying Director at John Lewis & Partners and UK/Ireland Managing Director at TK Maxx to chair of it's fashion and lifestyle retailer hush.

An exciting new chapter for The Cotswold Company begins, as True appoints Ralph Tucker as CEO of the business, charged with driving the next stage of growth. The Cotswold Company, a leading online furniture retailer and a True portfolio company, specialises in oak, pine and painted furniture and also sells through its showrooms in Stow-on-the-Wold, Chelmsford, Norwich, Godalming and Harrogate.

True portfolio company and sustainable apparel business The Frugi Group, has appointed Sarah Clark, formerly CCO of luxury British furniture brand OKA, as its new CEO. Sarah will work alongside the existing management team in driving an exciting next chapter of growth and expansion for the future-facing brand.

True has achieved B Corporation certification – the gold standard in balancing people, purpose and profit. True is just one of a few thousand companies worldwide to become a certified B Corporation and just one of a very small number of investment firms.

Consumer specialists True scale their investment and innovation firm to more than £600m AUM in just five years – with the Covid downturn proving to be no barrier to performance.

Walgreens, America’s best-loved pharmacy, health and beauty company, today announced two innovation challenges in collaboration with True, as part of its ongoing mission to offer the best variety of accessible omnichannel services and products for its customer-base.

On 10th October, leaders and innovators from across our Live Network gathered at Sea Containers, London to exchange ideas with the innovators and leaders making waves in the retail and consumer industries. Fever-Tree‘s CEO and co-founder, Tim Warrillow, delivered the keynote, while the founders from the latest startups to join our network, Klydo and Stitched, completed the line-up.

In 2018, True hosted its inaugural Cycle Challenge in Mallorca – helping to bring the annual fundraising total for our charitable partner Tommy's to more than £125,000.

True's annual network evening returned in October 2019, bringing together 250 senior executives from across the retail, consumer, technology and finance sectors to talk change and progress – helped along by talks, drinks, experiential zones, good food and music.

We have invested in Fable Home, an exciting Canadian home accessories business – which sells beautiful dinnerware staples with a strong sustainability ethos. We led a $2.7m seed round, alongside Sandpiper VC and Mavan Capital, with funds primarily designated to expand the reach of the business globally, and develop ever more enticing new products.

The John Lewis Partnership has joined forces with True to help source Innovation across its retail and grocery businesses.

True has invested in Mirthy as part of a pre-seed round. The platform reimagines life after 60 - providing new opportunities for this often-neglected community to interact and communicate. Led by Ascension’s Fair By Design fund, Mirthy has raised £800,000, just a year after launching.

True has completed the first close for its new seed stage fund - which covers pre-seed to Series A. We'll be investing up to £5m in exciting, innovative brands who are stretching the possibilities of digital and changing the retail and consumer landscape.

True has added US-based retail company, TJX, owner of TK Maxx and HomeSense, to its roster of Innovation Partners. The Partnership will give TJX exposure to the latest retail technologies and consumer products, in turn, providing the opportunity for TJX to learn about and adopt those that will enhance its operations.

True has realised a 10x return on the first investment the firm ever made, in crafting community platform LoveCrafts.

True has partnered with the existing management team of The Cotswold Company to lead the retailer through its next stage of growth, using its sector specialist expertise to accelerate online growth, expand product and category ranges and increase The Cotswold Company’s showroom footprint across the UK.