You may have noticed Hush has changed a little this month – a new logo, new look and an exciting new collection. Our Head of Marketing, Danielle Le Toullec caught up with Hush's Chief Creative Officer, Melissa Dick to discuss the brand refresh and her inspiration for the new collection, ‘A Moment in Hush’.

Liverpool ONE is looking for innovative solutions to further elevate the customer experience to ensure the open-air destination is a must-visit for those who love to shop, eat, drink, be entertained and relax.

Jitty, backed by former Deliveroo employees, aims to revolutionize home buying with its comprehensive suite of AI-powered tools. True invests in Jitty out of its VC fund.

We are pleased to announce our strategic investment in Apparel Brands Limited (ABL), a UK-headquartered business specialising in the sourcing, design and distribution of Branded apparel and accessories to third parties and through its network of directly operated websites, as well as the licensing and development of branded apparel through its intellectual property portfolio.

Founded in 2020, COAT Paints was established by founders Rob Green and Rob Abrahams to revolutionise the paint industry, fueled by their dissatisfaction with environmental impact. We invested in COAT in 2021 out of our VC fund. Check out their recent interview with The Retail Bulletin.

We've expanded our innovation offering to include a new proposition - Amplify - designed to democratise access to innovation advisory for growing consumer businesses (£15m+ revenue yearly).

Byng-Thorne's experience in digital, retail, and tech to add value to True portfolio companies.

We are excited to announce a partnership with the British Retail Consortium (BRC), the lead trade association for UK retailers. This collaboration will allow BRC members to access cutting-edge technology and foster innovation through True's expertise and network.

The Cotswold Company has revamped its senior management team with the appointments of Jim Sharp as chairman and Matt Pollington as chief marketing officer.

At True you’ll hear us talk about our Community of Changemakers – founders and business leaders that are transforming the consumer and retail industry for the better, together. As sector specialists we can help bring leaders together, around common themes to celebrate one another’s wins, learn from one another’s mistakes, benefit from each other’s strengths and generally enjoy getting to know one another and share ideas in the safe confines of our consumer and retail focused ecosystem.

With new product lines, store space and international expansion on the horizon it's an exciting time for True to be participating in another funding round for ethically-produced tablewear brand Fable.

When designing plans for our HQ in London, we wanted to breathe new life into our workplace, to create a warm, welcoming space for our team and community with collaboration front of mind. Art plays a stand-out role in achieving this.

M&S’s Ignite team – the home of open innovation at M&S – is looking for ideas and technologies that can encourage more sustainable behaviours amongst its customers, as well as solutions that can help M&S achieve further efficiencies in its agricultural supply chains.

We have appointed two new Principals – Mike Martin and Joe Seager. The duo will lead True’s Growth fund, investing in and supporting early-stage breakthrough brands and technologies building for the future of Consumer.

Grosvenor has launched an innovation challenge seeking to discover new technologies and partners that are putting customer experience at the heart of bricks and mortar retail.

Margaret joins Frugi as Chair, bringing her wealth of experience from leading global brands including Victoria’s Secret, Gap, Primark and Masai Clothing.

At True, we believe that business can always be better. It’s why we help people and companies reach for more meaningful relationships, why we break down the barriers to better business in industries, and why we help companies transform how they work and what they do. We’re changing what good business looks like — reshaping it as a force for positive change by showing the world a better way to succeed. True. Business, Reimagined.

True has completed the first close for its new seed stage fund, which covers pre-seed to Series A. We’ll be investing up to £5m in exciting, innovative brands that are stretching the possibilities of digital and changing the retail and consumer landscape.

True has acquired a majority stake in D2C zero sugar, energy drink business Sneak to help supercharge international expansion, build out Sneak’s distribution channels and support the business as it continues to disrupt the traditional energy drink market with its creative approach to marketing and ecommerce.

Hiring in experts from across the consumer industry supports our mission to reimagine the investment industry. That was one of many reasons for hiring Ella d'Amato, former CCO and CMO of Not on the High Street as True's new Investment MD and CMO.