Stories
True Stories
News, events, case studies and podcasts from across the True community.
Hush appoints ex-Hunkemöller and Moss CEO Philip Mountford as chairman
Hush has appointed Philip Mountford, former CEO of Hunkemöller and Moss, as its new chairman. With over 40 years of executive retail experience, including his role as Managing Director at Versace and a 15-year tenure as CEO of Hunkemöller, Mountford brings valuable expertise. His appointment follows a successful brand relaunch and strengthens Hush’s leadership as it pursues growth in the UK and internationally.
The Cotswold Company opens Cotswold Home Delivery Training Academy
The Cotswold Company have announced the opening of a delivery driver training academy (CHD) and a further delivery depot, moving them steadily closer to becoming a leading premium homeware brand in the UK.
The Cotswold Company to open 10th UK store
Portfolio company, The Cotswold Company, the digitally-led premium handcrafted furniture and homeware brand, is pleased to announce plans to open its 10th UK store, located in Stamford, in September.
The Cotswold Company Upgrades Showrooms with New Upholstery Hubs
In the year to date, the Group has recorded a 96% increase in revenue generated by upholstery, driven by its highly popular lines such as Talbot & Morris. Below TCC announce the roll-out of its innovative Upholstery Hubs -an in-showroom offer that provides customers with a one-stop-shop for all their upholstery needs.
RIBBLE REBELLION Rides at USA’s Armed Forces Cycling Classic
RIBBLE REBELLION electrified at the US Armed Forces Cycling Classic this past weekend with extraordinary bikes that pay tribute to the 80th Anniversary of D-Day. Cole Davis (USA) was on the striking Ribble Ultra SL R P-51 Mustang Special Edition, and British rider Matthew Bostock was on the Ultra SL R Forces Special Edition. The bikes, inspired by WWII aircraft, were then auctioned to support TAPS, a charity aiding military families.
Ribble Cycles appoints Sean Hastings as new CEO
Ribble has named Sean Hastings as its new CEO. Hastings, a veteran in consumer sector transformation, brings a wealth of experience from B2C Group, River Island, and Pentland Brands. This strategic move follows the recent appointment of Becks DeNiro as chair. Current CEO Andy Smallwood will transition to a senior adviser role, ensuring a smooth leadership change.
Sneak Energy Wants To ‘HACK YOUR BRAIN’ This Summer
Disruptive energy drinks brand Sneak Energy’s first OOH campaign goes live this June and runs throughout the summer, broadcasting its formula’s powerful ability to ‘Hack Your Brain’.
Ribble Collective: Ride More in ’24
The Ribble Collective continues into 2024 following a very successful first season, now with a wider reach including riders covering Road, Gravel & Triathlon disciplines.
RIBBLE REBELLION: Make Some Noise
Ribble partner with HUUB to launch RIBBLE REBELLION Race Kit at Redlands.
JENA Secures £1.2M Pre-Seed to empower UK solopreneurs
JENA, a UK SaaS platform that enables solopreneurs to run their businesses smoothly instead of piecing together disjointed tools, secures £1.2 million in an oversubscribed Pre-Seed funding round led by True & Gfund.
RIBBLE REBELLION Unleashed
RIBBLE REBELLION is the all-new racing team founded by Ribble Cycles, with the primary focus of disrupting the global Crit circuit.
Interview with The Cotswold Company's CEO, Ralph Tucker
Retail Gazette's Aoife Morgan sits down with The Cotswold Company's CEO, Ralph Tucker, to discuss his take on throwaway furniture, its value push and 2024 growth plans for the business.
Would this make you switch to a DIY hair dye?
A new launch from Bleach promises to rebrand the permanent colour aisle.
Soulfresh appointed Australia and New Zealand Distributor for Liquid Death
Soulfresh will be ‘murdering thirst’ in 2024, launching global mega-brand Liquid Death in Australia and New Zealand.
Ex-Gymshark Chief joins Brawn with seven figure investment
E-commerce investor and former Gymshark Chairman, Paul Richardson, has been appointed President for fit-tech start-up Brawn, the world’s first, connected community strength training platform.
The Cotswold Company enjoys bumper Christmas as sales soar
The Cotswold Company enjoyed a bumper Christmas, with the nine weeks to 31st December seeing net orders surge 13% to £16.4m, up £1.8m on the same period last year and 64% on pre-Covid results. Take a look at their winning formula and their plans for 2024.
Milano Vice dishes up $9M in Series A funding round
Milano Vice secures funding to expand its business and scale its operations both within Germany and internationally.
SeeChange Raises £8M to Transform Global Retail with Visual AI
Funding infusion accelerates commercial deployments and SeeChange's vision for a smarter, safer retail future.
Q&A with Ribble's Gravel World Championship rider, Maddy Nutt
Ahead of the UCI Gravel World Championships in October in Veneto, Ribble, launches its new Stone Collection Gravel Bikes which will debut at the competition by four Ribble Collective Riders. One of these riders is Maddy Nutt who shares her journey from working in finance to the podiuming at the Earth Series and being selected for team GB for the Gravel Worlds.
Sneak Energy plans Manchester billboard takeover and branded ouija board merch
Drinks brand Sneak Energy will launch its own branded ouija board as part of its new Halloween campaign – Satanic Cult – as well as launching a billboard takeover in Manchester tomorrow featuring catchy slogans such as “Hail Satan!” and “It’s sacrilicious!”