In 2018, True hosted its inaugural Cycle Challenge in Mallorca – helping to bring the annual fundraising total for our charitable partner Tommy's to more than £125,000.

True's annual network evening returned in October 2019, bringing together 250 senior executives from across the retail, consumer, technology and finance sectors to talk change and progress – helped along by talks, drinks, experiential zones, good food and music.

We have invested in Fable Home, an exciting Canadian home accessories business – which sells beautiful dinnerware staples with a strong sustainability ethos. We led a $2.7m seed round, alongside Sandpiper VC and Mavan Capital, with funds primarily designated to expand the reach of the business globally, and develop ever more enticing new products.

The John Lewis Partnership has joined forces with True to help source Innovation across its retail and grocery businesses.

True has invested in Mirthy as part of a pre-seed round. The platform reimagines life after 60 - providing new opportunities for this often-neglected community to interact and communicate. Led by Ascension’s Fair By Design fund, Mirthy has raised £800,000, just a year after launching.

True has completed the first close for its new seed stage fund - which covers pre-seed to Series A. We'll be investing up to £5m in exciting, innovative brands who are stretching the possibilities of digital and changing the retail and consumer landscape.

True has added US-based retail company, TJX, owner of TK Maxx and HomeSense, to its roster of Innovation Partners. The Partnership will give TJX exposure to the latest retail technologies and consumer products, in turn, providing the opportunity for TJX to learn about and adopt those that will enhance its operations.

True has realised a 10x return on the first investment the firm ever made, in crafting community platform LoveCrafts.

True has partnered with the existing management team of The Cotswold Company to lead the retailer through its next stage of growth, using its sector specialist expertise to accelerate online growth, expand product and category ranges and increase The Cotswold Company’s showroom footprint across the UK.