According to the founders of the Dry January movement, the charity Alcohol Change UK, nine million people took part in the initiative this year - up from eight million in 2022. With more and more people opting out of drinking, we're seeing a proliferation of low and no-alcohol beverages in the market today. So take a seat, crack open a cold one, and get some insight into what’s happing in the world of booze-free booze.

Artificial Intelligence is no longer a future reality - it's here, and it's already changing the digital landscape for businesses and consumers. Learn more about the AI opportunity and how it can support your business and shopping experience...

Health is getting a full tech glow-up and at True we're keenly watching this consumer Health Tech transformation. Take a look at the six trends we're seeing in this space...

There are 37 large-scale designer outlets in the UK, which saw an estimated 111 million visitors in 2021. Outlets are growing at ten times the rate of traditional high street retail, so could this be the solution to our overstock problems?

As sustainability moves further up the agenda, more and more consumers are growing tired of carrying the burden of responsibility when it comes to ‘doing the right thing’ and are increasingly pushing back on brands to demand they take sustainability further. Given 88% of consumers across the US and UK want brands to help them be more eco-friendly in their everyday lives, legacy ‘essentials’ categories such as personal care and cleaning are also beginning to experience and drive disruption.

One of the most challenging times to raise funding is in the beginning, but luckily, there are many funding options available to early-stage startups. The current economic climate has intensified difficulties, and this is set to continue. But, raising from a VC isn't the only option, so we've laid out some other routes to consider.

As part of our Future of Health and Wellbeing pillar at True, we have been keeping a close eye on all things sleep. It’s time to wake up to sleep tech - read more on what we've dreamed up based on the latest products and services developed to help us fall asleep, stay asleep, or improve the quality of our sleep.

You can’t manage a retail business quarter by quarter. Short-termism threatens to inhibit innovation and limit retail’s potential when tough times recede, warns True’s Matt Truman in his latest Retail Week article.

Bad news sells, as we've seen in recent economic reporting. Very little has been publicised on the stabilising of the economy in comparison to the downward spike. In the spirit of starting the new year with a sense of optimism, and more importantly, a balanced point of view, read on for 12 headlines which are somewhat better (or at least less bad) than the media is reporting...

Fast fashion retailer Shein is beset by greenwashing claims and accusations of poor labour practices, but it's also valued at $100 billion and ships to 220 countries worldwide. So what does this say about the future of sustainable fashion, and how has Shein managed to outshine the naysayers?

What happens when 4,600 start-up founders and 2,600 investors, representing $1 trillion in assets under management, spend two days in Helsinki? We went to Slush 2022 to find out – read on to learn the top trends in tech and our key takeaways on the state of venture funding.

With the FIFA World Cup coinciding with the busiest shopping period of the year, as well as a challenging economic forecast, this is unchartered territory. But there are opportunities for all retailers to get involved in the hype, community and revenue that sporting events bring.  

Entrepreneurship has never been easy, and with the backdrop of a tough economic landscape plus a year on year slowdown of venture funding, the challenges for entrepreneurs can mount up. So, what's the best way to think about runway and funding when the venture capital markets are tough? Read on to find out.

The world is changing fast, economically, environmentally, socially and technologically. But what can businesses do to help tackle some of the most pressing global challenges we are facing? We went to WIRED Impact 2022 to find out.

Once a futuristic, digital space just written about in sci-fi books, the metaverse is really here, with nearly $2 billion spent on virtual land in the last 12 months. But how should brands be thinking about the opportunity the metaverse presents?

In this True Story, we're tucking into the ever-evolving food landscape. As the cost of food rises, we’re seeing new trends appear on supermarket shelves and on our screens, with the emergence of platforms helping shoppers navigate the cost-of-living crisis.

As we sit at the beginning of December, there are many conflicting industry drivers for retail, which when combined lead to significant ambiguity moving into 2022.

It may sound counterintuitive in an unpredictable trading environment but companies need to invest and innovate, argues True executive chair and founder Matt Truman.

At a time of massive economic upheaval, history brings a sense of perspective, believes True co-founder and executive chair Matt Truman

The fiscal stimulus in response to Covid lowered the cost of capital, flooding business models that didn’t deserve funding with valuations that were, at times, eye-watering. The upshot of excess stimulus is the inflation every business is now faced with, says True co-founder Matt Truman.