A designer and luxury kidswear platform, with a mission to bring the world’s best kids' brands to the world.


brand facts

  • Founded in 2007 in London by husband and wife team, Alex Theophanous and Alexa Till.
  • In 2019 it won the Absolutely Mama Awards: WINNER of Best Kids’ Designer Fashion.
  • They are members of amfori BSCI, a world leading organisation with the aim to ensure open, ethical and sustainable trade.
  • It is incredibly important to the brand that the products they sell come from a production where there is no child labour, forced labour and where workers have fair working conditions.

Brand categories

  • private equity
  • clothing & apparel
  • UK
  • exited

Our journey with AlexandAlexa

AlexandAlexa was where True founders Matt and Paul cut their teeth in the PE industry, making the leap while still in their finance jobs.

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