AlexandAlexa
A designer and luxury kidswear platform, with a mission to bring the world’s best kids' brands to the world. In May 2015, AlexandAlexa was acquired by Baby Shop to form The Luxury Kids Group together.
brand facts
- Founded in 2007 in London by husband and wife team, Alex Theophanous and Alexa Till.
- In 2019 it won the Absolutely Mama Awards: WINNER of Best Kids’ Designer Fashion.
- They are members of amfori BSCI, a world leading organisation with the aim to ensure open, ethical and sustainable trade.
- It is incredibly important to the brand that the products they sell come from a production where there is no child labour, forced labour and where workers have fair working conditions.
Brand categories
- private equity
- clothing & apparel
- UK
- exited
Our journey with AlexandAlexa
AlexandAlexa was where True founders Matt and Paul cut their teeth in the PE industry, making the leap while still in their finance jobs. In May 2015, AlexandAlexa was acquired by Baby Shop to form The Luxury Kids Group together.
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